Netflix Case Study Analysis
Netflix, Inc., (NASDAQ: NFLX) is an American provider of on-demand internet streaming media in the United States, Canada[5], and Latin America and flat rate DVD-by-mail in the United States. The company was established in 1997 and is headquartered in Los Gatos, California. It started its subscription-based digital distributionservice in 1999[6] and by 2009 it was offering a collection of 100,000 titles on DVD and had surpassed 10 million subscribers. On February 25, 2007, Netflix announced the billionth DVD delivery.[7] In April 2011, Netflix announced 23.6 million subscribers.[8] In summer 2011, Netflix announced they will expand into the European market, starting in Spain by 2012.[9] In September 2011, Netflix completed the launch of streaming-content services in Latin America by launching in the Caribbean, Mexico, Central and South America. Contents [hide] * 1 History * 2 Services * 2.1 Internet video streaming * 2.1.1 History * 2.2 Disc rental * 2.2.1 Qwikster * 2.3 Original programming * 2.4 Profiles * 3 Device support * 3.1 Hardware supported * 3.2 Software support * 3.3 Video game consoles * 3.4 Set-top boxes * 3.5 Blu-ray Disc players * 3.6 Televisions * 3.7 Handheld devices * 4 Sales and marketing * 4.1 Expansion * 4.2 Competitors * 4.2.1 Time Warner * 5 Finance and revenue * 5.1 2010 * 5.2 2011 * 6 Legal issues and controversies * 6.1 Recommendation Algorithm * 6.2 Throttling * 6.3 Releasing This Week * 6.4 Dynamic queue, subscription & delivery methods * 6.5 Removal of Friends feature * 6.6 Linux support * 6.7 Partnerships * 6.7.1 Starz * 6.7.2 DreamWorks * 6.8 The CW * 6.9 Closed captioning * 7 Technical details * 7.1 Streaming * 7.2 "Throttling" * 7.3 Netflix API * 7.4 IT infrastructure * 8 See also * 9 References * 10 External links |
References: Netflix offers several pricing tiers for DVD rental of one to three DVDs at a time. Gift subscriptions are also available. Since November 21, 2008, Netflix has offered their subscribers access to Blu-ray Discs for an additional fee. On October 10, 2011, following negative reaction from customers, Netflix CEO Reed Hastings announced the cancellation of the planned Qwikster service and said that the DVD-by-mail service would remain a part of Netflix.[45] [edit]Original programming