Preview

Nestle: Sustaining Growth in Mature Market

Satisfactory Essays
Open Document
Open Document
660 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Nestle: Sustaining Growth in Mature Market
Strayer University - Online
BUS499
Nestle: Sustaining Growth in Mature Market
Professor: Robert Brown

Abstract Nestle is presently one of the largest food company in the world. Nestle has been called the most conglomerate companies ever, with more than 400 plants in 60 countries and growing. Nestle is Switzerland's largest industrial company and the world's leading food processor. The food giant ranks as one of the 100 largest companies in the world. Nestlé’s primary products include beverages such as (coffee, chocolate drinks, mineral water, and soft drinks), dairy products, infant formula, culinary products (soups, seasoning, condiments), frozen foods and ice cream, yogurt and chilled desserts, and chocolate. Nestlé is committed to providing quality brands and products that are essential to good living. In doing so, the Nestlé name has become synonymous with great-tasting, nutritious food and beverage products. (nestleusa.com) For well over a century, Nestle commitment to producing foods that’s uniquely fulfilling people's needs has been the secret ingredient in everything we they make.

Introduction Nestle is know as one of the world’s leading Nutrition, Health and Wellness Company. The Company's priority is to bring the best and most relevant products to people, wherever they are, whatever their needs, throughout their lives. Nestle boasts a broadly diversified business portfolio and has leading global market shares in numerous product categories, which including soluble coffee, bottled water, dairy products, nutrition and baby food, ice cream, frozen prepared dishes, culinary preparations, and chocolate. Nestle, believes that research can help them make better food so that people live a better life. They strive to bring consumers foods that are safe, of high quality and provide best possible nutrition to meet physiological needs. In addition to nutrition, health and wellness, Nestlé products bring consumers the essential ingredients of

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Jasper Jones

    • 828 Words
    • 4 Pages

    | Nestle make a wide range of products from bottled water to pet food to breakfast cereals.It’s one of the largest food companies in the world.…

    • 828 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    Case Study: Nestle

    • 2440 Words
    • 10 Pages

    145 years since launching its first product, Nestlé has become the world’s largest food company in the world, employing over 250,000 people from more than 86 countries with 511 factories operating in almost every country in the world.…

    • 2440 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Case Study Nestlé

    • 1108 Words
    • 4 Pages

    Nestle is one of the biggest food companies in the world with sales of $47 billion annually. Nestle has undergone through a huge number of transformation throughout the years. (Palmer, Dunford & Akin, 2009). Nestle manufacture product such as different cosmetics and chocolates that has been long known as a worldwide leader in its business.…

    • 1108 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Nestle Change

    • 725 Words
    • 3 Pages

    Nestlé has a wide range of products across a number of markets including coffee, bottled water, other beverages, chocolate, ice cream, infant foods, performance and healthcare nutrition, seasonings, frozen and refrigerated foods, confectionery and pet food. Because of its variety production, now Nestlé becomes of the largest food companies in the world, marketing over 8500 brands and 30,000 products.…

    • 725 Words
    • 3 Pages
    Better Essays
  • Good Essays

    SWOT Analysis Of Nestle

    • 3446 Words
    • 13 Pages

    Based in Switzerland, Nestle is the world’s leading health, nutrition and wellness based company. It is also the largest food company in terms of revenue. With 447 factories operating in many countries around the world, the multinational company employs around 333,000 people, and produces a wide range of products, making it one of the most preferred food brands today.…

    • 3446 Words
    • 13 Pages
    Good Essays
  • Satisfactory Essays

    Nestle SWOT analysis

    • 254 Words
    • 2 Pages

    Nestle Nestlé is the largest food and beverage company in the world. The group's products include beverages, milk based products, ice creams, prepared dishes, and pharmaceutical products. Nestlé primarily operates in Europe, the Americas, Asia, Oceania and Africa. The group is headquartered in Vevey, Switzerland and employs 283,000 people.…

    • 254 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Nestlé is the world leader in the consumer packaged goods industry. The company operates from its headquarters in Vevey Switzerland. The company produces about 6000 successful and popular brands.…

    • 1360 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Nestle was first founded by Henri Neslte in the 1860s by developing and producing food products for babies who could not adapt mother’s milk. Following the success in baby food products, Henri incorporated with an Anglo-Swiss condensed milk company to develop dairy products, especially for government supply in World War I. High sensitive and quick responding to the demand of consumer, Nestle continued to create and develop new product mix to canned food, beverage, pet care products, to maximize its scope of business in food segment.…

    • 1525 Words
    • 7 Pages
    Powerful Essays
  • Better Essays

    3 Stages of Management

    • 5328 Words
    • 22 Pages

    Nestle started of its journey in the year 1867. Henri Nestle, a German pharmacist was the founder of Nestle and he aimed to reach the global market ever since they started. The Anglo-Swiss Condensed Milk Company was the first European condensed milk factory in Cham, Switzerland in 1866. As a stepping stone, Nestle merged with Anglo-Swiss Condensed Milk Company in 1905. Nestle has faced a lot of ups and downs in its journey of survival. During the World War I, in 1914, obtaining raw materials and distributing their products became harder therefore it caused many factories to sell all their supplies in order to survive. On the other hand, war created an opportunity for Nestle to obtain 40 factories worldwide. Nestle has been offering varieties of product since 1925 such as Milo, Nescafe, Maggi, Nesquik, Nespresso and Buitoni. In order to be the market leader, Nestle also became the shareholder of L’Oreal. It also ventured further by merging with Nestle Purina Pet Care Company, Dreyer’s ice cream business, Chef America Incorporation a frozen food industry and Movenpick Ice Cream (Nestle, 2013).…

    • 5328 Words
    • 22 Pages
    Better Essays
  • Powerful Essays

    Nestle is one of the biggest multinational companies in the world offering fast moving consumer goods (FMCG) such as Milo. Nestlé’s Slogan, “Good Food, Good Life” reiterates what they stand for in delivering qualitative products to the end-user being their main objective. The fundamental aim of Nestle is to increase profits however at the same time, raise the standing of living and quality of life for everyone by continually providing nutritional products to promote a healthier lifestyle for all of us.…

    • 1478 Words
    • 6 Pages
    Powerful Essays
  • Best Essays

    Nestle Marketing Plan

    • 3095 Words
    • 10 Pages

    “Good Food, Good Life” – Nestlé is today world’s leading health, nutrition and wellness company (Nestle, 2012). Nestlé’s mission is to provide the best tasting and nutritious choices in extensive range of beverages and food categories to its consumers all over the world. Today Nestle has 67 brands of bottled water, produced in 36 countries and its distribution is made in 130 countries worldwide (Nestlé Waters, 2011).…

    • 3095 Words
    • 10 Pages
    Best Essays
  • Powerful Essays

    Nestle vs Dutchlady

    • 1840 Words
    • 8 Pages

    Nestlé is the world's leading food company. Since it was set up by Henri Nestlé to provide an infant food product, it has been associated with providing high quality, customer and consumer focused products. In recent years it has focused on becoming a nutrition, health and wellness company. Wellness is about supporting people to live more healthy lives e.g. through the development of probiotic yoghurts that help maintain the balance of the digestive system. The company is a world leader in research and development, and Nestlé's scientists work in all…

    • 1840 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Brand Maggi in India

    • 395 Words
    • 2 Pages

    Nestlé is a Swiss multinational food and beverage company headquartered in Switzerland. It is the largest food company in the world measured by revenues. Nestlé's products includes baby food, breakfast cereal, bottled water, coffee, confectionery, diary products, ice cream, pet food and snacks. Nestlé has around 450 factories, operates in 86 countries, and employs around 328,000 people.…

    • 395 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Sales Promotion for Nestle

    • 1019 Words
    • 5 Pages

    Nestlé is the world 's largest food group not only in terms of itssales but also in terms of its product range and its geographicalpresence. Nestlé covers nearly every field of nutrition: infantformula, milk products, chocolate and confectionery, instantcoffee, ice-cream, culinary products, frozen ready-made meals,mineral water etc. They are also a major producer of pet food. Inmost of these product groups and in most markets, Nestlé is theleader or at least a strong number two. Nestlé is a very focusedCompany, with more than 94 percent of the sales coming fromthe food and beverage sector. Nestlé is present around the globe,on all continents, with around 230,000 people working in more inan 84 countries with 466 factories and with sales representativesin at least another 70 countries. Many of its brand names areworld familiar: Nescafé, Nido, Maggi, Polo, Smarties, Milo, Perrier,Friskies, KitKat, Crunch….Some of its products have brokenrecords: 3,000 cups of Nescafé are consumed every second. andKitKat merited an entry in the Guinness Book of World Records asthe world 's best-selling chocolate bar with 418 KitKat fingerseaten every second around the world!…

    • 1019 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Training and Development

    • 3318 Words
    • 14 Pages

    Nestle is the world’s largest food group, not only in terms of its sales but also in terms of its product range and its geographical presence: Nestlé covers nearly every field of nutrition: infant formula, milk products, chocolate and confectionery, instant coffee products, frozen ready-made meals, mineral water etc. Nestle also a major producer of pet food.Nestle management provided their employees functionally with good environment, they also influences their employees various steps,like…

    • 3318 Words
    • 14 Pages
    Powerful Essays