Preview

Negotiation About Virgin Conflict

Good Essays
Open Document
Open Document
828 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Negotiation About Virgin Conflict
Negotiation about Virgin conflict
A brief summary
This was a dispute conflict between Virgin Airlines and its pilots about the delayed pay in 2011. Although the government intervened this case, pilots in Virgin Atlantic was not able to reach agreement with the airline on an overdue pay and conditions settlement. In fact, the increasing pay did not found since 2008. The representatives demonstrated that it would ballot Virgin Atlantic members on possible strike action. The company promised to pilots that there was an increase this year of 4 percent, with 3 percent next year and the same percent in 2013. However, Virgin Airlines did not fulfill its promise at all. The pilots also indicated that the inflation was growing up with 5 percent each year, the 3 percent increase is not enough to make a living. The company need to maintain its reputation, and reassure passengers about their flight schedule.

On one side, the pilots in Virgin Airline requested the over pay must be made on time and in full, while the rate of increased pay was not inferior to 5 percent per year. On the other side, the Virgin Airline just provided 3 percent increase, and they wanted to avoid the strike action and control the flight schedule as normal.

Before the negotiation, the Virgin Airline manager must gather the information to support the negotiation. The foremost thing is to research the rate of inflation in UK. From the Office for National Statistics (ONS) data, there is a significate decrease after 2011 in inflation ( appendix 1.1). At the same, the increased pay rate for other airline companies is also required to be investigated. According to the table ( appendix 1.2), other airline companies’ increased pay rate did not grow up dramatically more than 5 percent, most of them increased pay rate between 3 percent and 4 percent. Based on these, the manager designs three scenarios for the negotiation, divided into ideal one, real one and the fallback one.

The ideal scenario:

The

You May Also Find These Documents Helpful

  • Good Essays

    Kcde-Tv Case

    • 644 Words
    • 3 Pages

    First, the crew members have a common feeling that they were being “used” by management because they knew that many general office workers were earning more money and working shorter hours than them. Meanwhile, they felt that their jobs were more challenging and more valuable than those general office workers’. So they were supposed to earn more money than those people.…

    • 644 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Railroad Strike Dbq

    • 383 Words
    • 2 Pages

    The events that lead up to the strike were simple, they had cut the pay outs three times, so no one's gonna be happy. Let’s say your boss comes up to you and goes hey, we’re having to cut pay down by 10 percent on all checks. Yeah, that sucks, but imagine the next week he comes up to you, yeah sorry, we’re gonna have to take an extra 10 percent on top of the already cut check. That’s a big hit in every check, per 100…

    • 383 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Case Study

    • 951 Words
    • 4 Pages

    Many global companies use different negotiation techniques to maximize profit when bargaining a contract with a new prospect. In this paper, the author will discuss two specific strategies and two negotiation process used in two articles.…

    • 951 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    With this, competition increased significantly and they faced challenge to reduce labour cost and enhance productivity. To reduce labour costs, American Airlines introduced a two-tier wage system that didn’t affect new employees much and lowered wages for new employees. Also, to facilitate productivity, they negotiated with all the workers for work rule concessions within the guidelines of Federal Aviation Administration (FAA).…

    • 470 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    For the UK airline industry discuss the way in which its market structure affects the ability for firms to set prices and to make profits. (16 marks)…

    • 1075 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Within this project I will cover loads of different aspects of the Virgin Company but my main aims are:…

    • 391 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    The union began preparing by doing research to find out what other similar airline carriers were supplying for their flight attendants (i.e. average working conditions, benefits, and wage rates). They used government sources to compare wage, unemployment, and cost-of-living data. LFA already knew the financial history of the company so they decided to propose ideas that were within range of their situation. After doing some research, LFA decided to send out a survey to find out what the flight attendants desired in the new contract. The primary objectives were to increase wages via duty rig provisions and to increase job security.…

    • 1187 Words
    • 4 Pages
    Better Essays
  • Satisfactory Essays

    BMGT611

    • 549 Words
    • 3 Pages

    THE CHANGE PROCESS FOR INTRODUCING THE SWIPE CARD Unions argued that the walkout was triggered by senior management at BA “abandoning talks over the introduction of smart cards and announcing their forced imposition at just five days’ notice.” 111 It was this unilateral decision by BA to introduce the swipe card, and a lack of adequate consultation with affected staff, that was cited as a key reason for the strike. 112 Even BA’s pilots, who did not oppose a check-in system, were said to be sympathetic “with the . . .…

    • 549 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    International Airlines Group like many businesses in the current economic climate has seen a dramatic change in the way they have to do business due to several social factors. The most prominent of the social factors is the alteration in consumer buying habits due to the recession, as many people have a lower amount of expendable income due to the rise in cost of living prices such as food and energy bills combined with lower wages and high level of unemployment. The reason that this makes this social factor the most severe for IAG is that while most businesses have to deal with this change a large part of the British Airways customer base is that of business clients. Therefore due to businesses looking to cut costs to help with lower revenues many are no longer willing to pay for employees to travel first class and turn to the budget airlines. For example BA released a statement to investors regarding the future of the business ‘What we have been living through in the last two years is the deepest downturn this industry has ever faced. The International Air Transport Association (IATA) is forecasting revenues for the industry as a whole will fall by 15 per cent’ (British airways, Q1, 2010).…

    • 2054 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Alaska Airlines Crash

    • 799 Words
    • 4 Pages

    In the transportation industry, unions are common which made handling this crisis more difficult. The difficulty is due to every move or conversation the airlines make are out for the public to view and criticize. "Airing the dirty laundry" of Alaska Airlines was an extremely embarrassing situation . Management could not support the criticisms for fear of completely destroying their reputation. However, those criticizing the company were employees and knew firsthand what was happening. In the end, the company has to acknowledge the mismanagement of corporate management team. This spelled trouble for the…

    • 799 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Management and Labor Unions

    • 8329 Words
    • 34 Pages

    References: Albrecht, S. L. (2004). We are on Strike! The Development of Labor Militancy in the Airline…

    • 8329 Words
    • 34 Pages
    Powerful Essays
  • Good Essays

    Firms with high fixed costs must have complete understanding of what fixed costs exist that will be incurred, and how much revenue they need to generate in order to cover those costs and remain profitable. Companies operating in the airline industry face several opportunities in managing and developing strategies that take into account the following challenges: rivalry, high-fixed costs, low capacity, and price competition. The high fixed costs faced by airline companies are the costs of planes, fuel, pilots, flight attendants, and additional staff for baggage and customer service. The airline industry is fiercely competitive and the ability to manage these costs and deliver revenue is what makes a firm successful. In a growing market the amount of entries and competitive offers can hinder the ability to remain viably profitable. “In short, companies that operate with a high fixed cost business model, particularly companies that operate in cyclical end markets, get hit the hardest when there is a cyclical downturn or a push out of an expected spending pattern.” (“Alcatel-Lucent: Turnaround or takeover?” (2012). When the industry struggles, competition to meet revenue goals increase, and airline firms tend to either encounter significant unexpected expenses to keep up or get caught in a price war situation. As far as competition in the airline industry, labor is a fixed-cost that can significantly impact a firm. With the level of competition in the aviation industry, and the amount of firms competing, it can be challenging to retain the skilled pilots, staff, and customer…

    • 591 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    On August 3, 1981, nearly 13,000 of the 17,500 members of the Professional Air Traffic Controllers Organization (PATCO) staged a walk out and strike. There were four main reasons the union members of PATCO decided to go on strike. First, to address the concerns by members who felt that their work was seriously undervalued and under-rewarded. The second reason was that the Federal Aviation Administration had neglected serious deficiencies in staffing and hardware reliability. Thirdly, their work week was unreasonably long, especially when compared to controllers overseas. The fourth reason for the strike was the FAA’s (FEDERAL AVIATION ADMINISTRATION) approach to management-union relations and the safety of the system.…

    • 1580 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Negotiation Analysis

    • 756 Words
    • 4 Pages

    Q.3. How can Value be created in this negotiation, and who is likely to get it? What obstacles might prevent agreement, and how can they be overcome?…

    • 756 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Virgin Atlantic

    • 2789 Words
    • 12 Pages

    During the last nine months there has been fare wars, value added services, alliances etc. Suddenly there seems some action in the Aviation Industry, where Virgin has acted as a lubricator. There are many other airlines, in bid of competition increasing their capacities or increase their flights for the same route.…

    • 2789 Words
    • 12 Pages
    Powerful Essays

Related Topics