NAM case study
Name: Phạm Trúc Quỳnh
IRN: 1132300306
Case study: Nurnberg Augsburg Maschinenwerke (N.A.M)
Nurnberg Augsburg Maschinenwerke (N.A.M) is one of Germany’s manufacturing companies, which have been well – known with long history. In the past N.A.M had distinguished through the work of Rudolf Diesel. Diesel engine brought the success for N.A.M. However, World War I and World War II made the company lost the foreign property. This was the reason why N.A.M had to rebuild and restructure.
In 2003, Karl Huber, who was the vice president of sale, received the email from Escabar in Caracas. He gave the order to Huber because he wanted to redesign the local transportation system in Sao Paulo and Rio de Janeiro. The customer had requested that N.A.M could deliver the first 25 buses in Santos by November 15th. After the company had completed the order 90 day on time, N.A.M received the contract to product 199 buses that delivered in 18 months.
To complete the order, Huber talked with his friend Berndsen, the production vice president. Berndsen suggested that they could send the order to N.A.M’s Prague plants. However, this plant was the smallest plants when compared with other plans in Europe. In addition, it had the oldest and slowest technology. Consequently, it was not enough capacity to complete the contract. Finally, Bernsen decided to divide the full order among Prague factories and the bigger one in Munich. After producing the buses, Berndsen had to deal with the shipment of the product. He asked Marcus Weiss, who identified and gave him some viable alternatives. According to the information in the book, Weiss created two alternatives that Berndsen could choose. The first plan was that he transported buses from Prague plant to Hamburg or Rotterdam by train. After that, he used transoceanic to delivered the buses to Santos. If he chose the second one, waterway was used instead of trains from Prague to Hamburg and used transoceanic like the first plan. Each plan had
IRN: 1132300306
Case study: Nurnberg Augsburg Maschinenwerke (N.A.M)
Nurnberg Augsburg Maschinenwerke (N.A.M) is one of Germany’s manufacturing companies, which have been well – known with long history. In the past N.A.M had distinguished through the work of Rudolf Diesel. Diesel engine brought the success for N.A.M. However, World War I and World War II made the company lost the foreign property. This was the reason why N.A.M had to rebuild and restructure.
In 2003, Karl Huber, who was the vice president of sale, received the email from Escabar in Caracas. He gave the order to Huber because he wanted to redesign the local transportation system in Sao Paulo and Rio de Janeiro. The customer had requested that N.A.M could deliver the first 25 buses in Santos by November 15th. After the company had completed the order 90 day on time, N.A.M received the contract to product 199 buses that delivered in 18 months.
To complete the order, Huber talked with his friend Berndsen, the production vice president. Berndsen suggested that they could send the order to N.A.M’s Prague plants. However, this plant was the smallest plants when compared with other plans in Europe. In addition, it had the oldest and slowest technology. Consequently, it was not enough capacity to complete the contract. Finally, Bernsen decided to divide the full order among Prague factories and the bigger one in Munich. After producing the buses, Berndsen had to deal with the shipment of the product. He asked Marcus Weiss, who identified and gave him some viable alternatives. According to the information in the book, Weiss created two alternatives that Berndsen could choose. The first plan was that he transported buses from Prague plant to Hamburg or Rotterdam by train. After that, he used transoceanic to delivered the buses to Santos. If he chose the second one, waterway was used instead of trains from Prague to Hamburg and used transoceanic like the first plan. Each plan had
References: Chapter 7. (2010). Retrieved from https://www.google.com.vn/url?sa=t&rct=j&q=&esrc=s&source=web&cd=4&ved=0CDcQFjAD&url=http%3A%2F%2Fweb.eng.fiu.edu%2Fleet%2FEIN5346Logistics%2FEd9%2FChap7_2010.ppt&ei=1SgkVPDGGJCNuASziYLACg&usg=AFQjCNE1EhKEXJXdIv8rPll-iy6mTmqRKQ So sánh Incoterms 2010 và Incoterms 2000. (n.d.). Retrieved from http://luanvan.net.vn/luan-van/so-sanh-incoterms-2010-va-incoterms-2000-12002/