Case Study: Veterancore Inc.
In terms of distribution, VeteranCore Inc. is unique. This is due to the fact that unlike companies in parallel markets such as the footwear industry as a whole, VeteranCore will be producing its products in Canada. In addition, VeteranCore conducts its business operations solely in Canada. This is to prevent poor working conditions, low wages, and child labour that are present in developing countries. VeteranCore will ensure standards, policies, and procedures are put in place for manufacturing firms to guarantee that safety is prioritized and meets ethical expectations. As a company, VeteranCore is taking into consideration the social responsibility. Further, VeteranCore will be incorporating the distribution intensity of exclusive distribution