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Myer Swot Analysis

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Myer Swot Analysis
CURTIN INTERNATIONAL COLLEGE

MANAGEMENT ASSIGNMENT 1

NAME : Lusyana Ismail
STUDENT ID : ISLUD 91
UNIT TITLE : Management 100
TUTOR NAME : Fazian Hashim
DUE DATE : 26th March 2009

Table of Contents

Introduction 3

India Environment Analysis 3 Political Environment 3 Legal Environment 4 Economic Environment 4 Socio-cultural Environment 5 Technological Environment 6

SWOT Analysis 6 Strengths 6 Weaknesses 7 Opportunities 7 Threats 7

Recommendation 7

Conclusion 7

Reference list 8

1. Introduction Myer is one of the biggest Australia’s retailed companies and has become a market leader in retailing products. Myer provided women and
…show more content…
2. Legal Environment India as well as Australia is follow common law. India successfully gives freedom for citizens having their rights. It is a country where the rule of law prevails and people have the assurance they would be ruled by law and not by whims. The legal system has all that is needed for the rule of law to thrive, namely clear and consistent rules, fair and reasonable laws that are acceptable to most, and an independent judiciary (Deva, 2008).

FDI (Foreign Direct Investment) in India is governed by government. For most of FDIs there is an automatic approval route for investors, which do not need government approval for investment in India, unless any prohibited investment, such as real estate or agriculture.

3. Economic Environment [pic] (a) All recent data subject to revision, (b) IMF/EIU forecast Tab. 1: Source: Department of Foreign Affairs and Trade (India) Economic Fact sheet
From tab 1, India’s GDP has been reducing sharply to 7.3% in year 2008. This backward may because of impact of global recession. As we can see the rate of inflation has been increasing from 5.5% to
…show more content…
Conclusion This report concludes, Myer should consider the feasibility in five different aspects in India. These five aspects are political environment, legal environment, economic environment, socio-cultural environment, and technological environment. Most importantly through critical analysis of this knowledge to be applied in a real life to be implemented on organization and provides a better perception to make a feasible business.
6. Reference List

Clarke, R.J. 2007. India looks forward. Organisation for Economic Cooperation and Development. The OECD Observer 263:9-11 http://proquest.umi.com.dbgw.lis.curtin.edu.au/pqdweb?index=8&did=1420971101&SrchMode=1&sid=3&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD (accessed 25 March 2009)

Cohen, M. 2007. India's New Beauty Ideal Is a Wisp of Its Former Self. Wall Street Journal. http://proquest.umi.com.dbgw.lis.curtin.edu.au/pqdweb?index=11&did=1343420681&SrchMode=1&sid=12&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD (accessed 25 March 2009)

Crescent, J.M. 2009. Department of Foreign Affairs and Trade. Australian Government.

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