Mural Case Analysis
Mural Case Analysis
Norma Eskrdge
Bryant & Stratton College
Business 110
Kamela Goodwyn
January 28, 2015
There are several challenges for Mural Wallpaper’s new marketing campaign strategy. The primary challenge is aggregating the potential customer or user base I one cohesive message to click to the Mural wallpaper online store and purchase products. Another challenge is to make Mural wallpaper the preeminent name for people who are in the research stage of interior design. Finally, to be able to measure the effect on each particular social media campaign. Figure out a promo code structure. I totally agree with the strategy of the marketing campaign. I would have liked to know who at the campaign is responsible for amalgamating the content of the campaign and how many man/woman hours are typicaallly committed each month to the various social media platforms. I know that he used a tool to keep track of all or most of the postings, what tools he used, where they open source or subscription based. Mural wallpaper designed a multi- channel online marketing campaign that involves the customer in not only Murals core message, but it entices the customer to add to the message by contributing their ideas and content, this is the epitome of user engagement leading to click through sales.
Using Pinterest as the primary platform to capture sales is a great idea that was executed especially with 68 percent of Pinterest users being female and 65 percent of Mural’s customers are female, it was lined up perfectly with regards to reaching your target audience, by setting up different categories of wallpaper it enables every prospective customer to pin a board. Blog content was another great idea, letting people read about issues and express their thoughts about issues, leads to deeper customer engagement. By contributing to other social media platforms, you give Mural a better chance of connecting to other
Norma Eskrdge
Bryant & Stratton College
Business 110
Kamela Goodwyn
January 28, 2015
There are several challenges for Mural Wallpaper’s new marketing campaign strategy. The primary challenge is aggregating the potential customer or user base I one cohesive message to click to the Mural wallpaper online store and purchase products. Another challenge is to make Mural wallpaper the preeminent name for people who are in the research stage of interior design. Finally, to be able to measure the effect on each particular social media campaign. Figure out a promo code structure. I totally agree with the strategy of the marketing campaign. I would have liked to know who at the campaign is responsible for amalgamating the content of the campaign and how many man/woman hours are typicaallly committed each month to the various social media platforms. I know that he used a tool to keep track of all or most of the postings, what tools he used, where they open source or subscription based. Mural wallpaper designed a multi- channel online marketing campaign that involves the customer in not only Murals core message, but it entices the customer to add to the message by contributing their ideas and content, this is the epitome of user engagement leading to click through sales.
Using Pinterest as the primary platform to capture sales is a great idea that was executed especially with 68 percent of Pinterest users being female and 65 percent of Mural’s customers are female, it was lined up perfectly with regards to reaching your target audience, by setting up different categories of wallpaper it enables every prospective customer to pin a board. Blog content was another great idea, letting people read about issues and express their thoughts about issues, leads to deeper customer engagement. By contributing to other social media platforms, you give Mural a better chance of connecting to other