Research Paper Abstract

Bibliography: While writing an abstract, you need to be especially careful about economic use of words since a research paper abstract generally does not go beyond one paragraph or 200 – 300 words. You must be wondering at this point of time, how to fit in so many words in just a paragraph and at the same time provide all the required information to the readers to captivate their interest! It is indeed a knotty task but needs to be completed if demand is there. When 83% of online consumers participate in social media,it’s no surprise that, like bees to honey, marketers are followingsuit. According to a recent Unica survey of marketers, 47%of respondents say they currently use social media marketingtactics; in North America, that number jumps to 58%.Yet, for all the rush, many marketers are wondering, “where’sthe gold?” Unica found that 48% of marketers admit thattheir social media marketing efforts are totally siloed, frustratingtheir attempts to create richer customer relationships.Obstacles include:• Hit-or-miss tactical campaigns that don’t contribute to atop-line marketing strategy• Lack of measurement to demonstrate or prove value• Poor integration of campaigns, within social media effortsand with traditional marketing channels• Continued reliance on brand/mass-marketing techniquesless relevant to today’s content-sharing culture• Failure to engage individuals one-on-one• Most importantly – failure to deliver ROI, a clearmarketing return on social media effortsThis brief paper is not an attempt to “debunk” social media.On the contrary, Unica believes today’s new interactiveforums open important opportunities to listen to, learn from,and engage with your customers. But to fully realize socialmedia’s strengths, marketers must feed what they learn – thenew social media data they acquire – into the decision-makingprocesses they already have. By integrating all marketingefforts, marketers can turn social media insights into morerelevant marketing tactics in both traditional and digitalchannels. Getting there takes three steps…1. Channels come and go.What you really need is a consistent way to understandand engage customers.For marketers, the hit series Mad Men1 may inspire nostalgiafor a time – and it was a relatively long time – when marketingmediums were limited to a handful of channels: print, broadcasting,outdoor, and direct.Today, new channels seem to arrive every time we blink. Justyesterday, MySpace and Friendster were big news. ThenFacebook and Twitter absorbed all our attention. Now it’sFoursquare and Groupon. Tomorrow?In a social media landscape that shifts by the minute, onething is certain: some channels will fall by the wayside, otherswill rise to take their place. Marketers, therefore, can’t wasteenergy simply chasing channels. Instead, they must create anagile, consistent process for sustaining customer dialog.This process must include:• Methods for tracking customer interactions andcapturing insights from individuals and segments,regardless of channel• Strategies for experimentation that identify the mosteffective channels and justify further investment• Systems that coordinate marketing efforts across socialmedia and traditional channels2. Put social media in its place – as one channel withinyour interactive marketing strategy.Practiced in isolation, social media tactics fail to deliver allof their potential value. Without appropriate planning, youlose the ability to see which efforts drive web traffic andconversions. The impact of influencers on friends and followerscannot be measured . . . and individual and aggregatecustomer behaviors, rich with marketing potential, vanish intothe ether.