Mr malik
MARKETING PRINCIPLES
ASSIGNMENT 01
UNIT 04
TASK 01
1.1 The marketing process consists of various elements. Using a working example of your choice illustrate this. (outcome 1.1)
The marketing process consists of four steps. These four steps are all completed with the goal of creating value for your target customers. Some elements of the steps are performed continuously, such as monitoring the marketing environment. Some are done annually, such as the annual development of a marketing communications plan. Lastly, some of the steps, if done correctly, should last for decades, such as segmentation, targeting, and positioning.
The elements of marketing process is referred to “As a set of controllable tools that the firm blends to produce the response it wants in the target market, so it consists of everything the firm can do to influence the demand for its product.
The Elements of Marketing or Marketing mix which is famously known as the “4P’s of Marketing”
Which include Product, Price, Placement or Place and Promotion? When these elements of marketing are analyzed with the Easy jet case study, it gives a good example as how the 4P’s help an organization scale to new heights with increased sales and customer base.
[Online]. Available from: http://www.ukessays.com/essays/marketing/explain-the-various-elements-of-marketing-process-marketing-essay.php#ixzz2YgaAB7mc
There are many ways to keep a consistent marketing process of various elements. One way of this is…For example…
The various elements of marketing process is referred to “As a set of controllable tools that the firm blends to produce the response it wants in the target market, so it consists of everything the firm can do to influence the demand for its product”( Kotler and Armstrong, Principles of Marketing 2004, Tenth Edition, New Jersey Pearson Education Inc.)
[Online]. Available from:
ASSIGNMENT 01
UNIT 04
TASK 01
1.1 The marketing process consists of various elements. Using a working example of your choice illustrate this. (outcome 1.1)
The marketing process consists of four steps. These four steps are all completed with the goal of creating value for your target customers. Some elements of the steps are performed continuously, such as monitoring the marketing environment. Some are done annually, such as the annual development of a marketing communications plan. Lastly, some of the steps, if done correctly, should last for decades, such as segmentation, targeting, and positioning.
The elements of marketing process is referred to “As a set of controllable tools that the firm blends to produce the response it wants in the target market, so it consists of everything the firm can do to influence the demand for its product.
The Elements of Marketing or Marketing mix which is famously known as the “4P’s of Marketing”
Which include Product, Price, Placement or Place and Promotion? When these elements of marketing are analyzed with the Easy jet case study, it gives a good example as how the 4P’s help an organization scale to new heights with increased sales and customer base.
[Online]. Available from: http://www.ukessays.com/essays/marketing/explain-the-various-elements-of-marketing-process-marketing-essay.php#ixzz2YgaAB7mc
There are many ways to keep a consistent marketing process of various elements. One way of this is…For example…
The various elements of marketing process is referred to “As a set of controllable tools that the firm blends to produce the response it wants in the target market, so it consists of everything the firm can do to influence the demand for its product”( Kotler and Armstrong, Principles of Marketing 2004, Tenth Edition, New Jersey Pearson Education Inc.)
[Online]. Available from: