Business Studies Notes
10.2 HSC topic: Marketing -> Total system of related activities designed to plan, price, promote and distribute products to potential customers – identifying, satisfying, exchanging & communicating. 25% of indicative time
The focus of this topic is the main elements involved in the development and implementation of successful marketing strategies. |
Outcomes
The student:
H1 critically analyses the role of business in Australia and globally
H2 evaluates management strategies in response to changes in internal and external influences
H3 discusses the social and ethical responsibilities of management
H4 analyses business functions and processes in large and global businesses
H5 explains management strategies and their impact on businesses
H6 evaluates the effectiveness of management in the performance of businesses
H7 plans and conducts investigations into contemporary business issues
H8 organises and evaluates information for actual and hypothetical business situations
H9 communicates business information, issues and concepts in appropriate formats
H10 applies mathematical concepts appropriately in business situations
Content
Students learn to:
examine contemporary business issues to: explain why goods and/or services are central to both marketing and operations examine why ethical behaviour and government regulation are important in marketing assess why a mix of promotional strategies is important in the marketing of goods and services
investigate aspects of business using hypothetical situations and actual business case studies to: evaluate the marketing strategies for a good or service analyse a marketing plan for a business explain how globalisation has affected marketing management
Key concepts: satisfying, needs and wants, exchanging, valuing, communicating, corporate social responsibility, choice, ethics, market, ‘bait and switch’, differentiate, niche, sugging SWOT analysis,
Students learn about:
role
The focus of this topic is the main elements involved in the development and implementation of successful marketing strategies. |
Outcomes
The student:
H1 critically analyses the role of business in Australia and globally
H2 evaluates management strategies in response to changes in internal and external influences
H3 discusses the social and ethical responsibilities of management
H4 analyses business functions and processes in large and global businesses
H5 explains management strategies and their impact on businesses
H6 evaluates the effectiveness of management in the performance of businesses
H7 plans and conducts investigations into contemporary business issues
H8 organises and evaluates information for actual and hypothetical business situations
H9 communicates business information, issues and concepts in appropriate formats
H10 applies mathematical concepts appropriately in business situations
Content
Students learn to:
examine contemporary business issues to: explain why goods and/or services are central to both marketing and operations examine why ethical behaviour and government regulation are important in marketing assess why a mix of promotional strategies is important in the marketing of goods and services
investigate aspects of business using hypothetical situations and actual business case studies to: evaluate the marketing strategies for a good or service analyse a marketing plan for a business explain how globalisation has affected marketing management
Key concepts: satisfying, needs and wants, exchanging, valuing, communicating, corporate social responsibility, choice, ethics, market, ‘bait and switch’, differentiate, niche, sugging SWOT analysis,
Students learn about:
role