Motivation and Satisfaction of Senior Tourists for Traveling Overseas
MOTIVATION AND SATISFACTION OF SENIOR TOURISTS FOR TRAVELING OVERSEAS
I Gusti Bagus, Rai Utama
Postgraduate Student (P.hD in Tourism), Udayana University and
Lecturer of Economy and Humanities Department
Dhyana Pura University, Bali
ABSTRACT
Senior tourist is potential, this is due to the improvement quality of life, and the quality of medical technology, increasing of income, and other factors that impact to human life expectancy is getting longer. The study is related to senior travelers which have not been done by previous researchers especially for Bali. Therefore, based on these considerations, research of senior tourists subject need to be conducted because the preferences of tourists are dynamic and tend to the higher demands on the quality of a tourism destination. Object of this study is senior tourists on age of 55 years or more, and hereinafter referred to senior travelers. Senior travelers studied are derived from foreign tourists. This study uses desk research with data retrieval techniques and information by online method, secondary data, and references from scientific publications. While the analytical technique used is descriptive technique analysis, analogy, and comparatively few research and other publications related to senior travelers.
INTRODUCTION
The senior tourists are traveler on the age of 55 years or more. The criterion refers to the criteria of senior term tourist or older in the United States (Clench, in Petterson, 2006). Government of Indonesia considers the senior traveler is a considerable market share is important for several reasons, among others: health science developed rapidly makes more likely to live longer for the elderly that causes the amount of this increase. Other causes of income support from a good pension system will be able to cause this group have better purchasing power for traveling. The group is commonly known as the Dinks (Double Income No Kids) and identified that this age have pattern
I Gusti Bagus, Rai Utama
Postgraduate Student (P.hD in Tourism), Udayana University and
Lecturer of Economy and Humanities Department
Dhyana Pura University, Bali
ABSTRACT
Senior tourist is potential, this is due to the improvement quality of life, and the quality of medical technology, increasing of income, and other factors that impact to human life expectancy is getting longer. The study is related to senior travelers which have not been done by previous researchers especially for Bali. Therefore, based on these considerations, research of senior tourists subject need to be conducted because the preferences of tourists are dynamic and tend to the higher demands on the quality of a tourism destination. Object of this study is senior tourists on age of 55 years or more, and hereinafter referred to senior travelers. Senior travelers studied are derived from foreign tourists. This study uses desk research with data retrieval techniques and information by online method, secondary data, and references from scientific publications. While the analytical technique used is descriptive technique analysis, analogy, and comparatively few research and other publications related to senior travelers.
INTRODUCTION
The senior tourists are traveler on the age of 55 years or more. The criterion refers to the criteria of senior term tourist or older in the United States (Clench, in Petterson, 2006). Government of Indonesia considers the senior traveler is a considerable market share is important for several reasons, among others: health science developed rapidly makes more likely to live longer for the elderly that causes the amount of this increase. Other causes of income support from a good pension system will be able to cause this group have better purchasing power for traveling. The group is commonly known as the Dinks (Double Income No Kids) and identified that this age have pattern
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