mobile marketing trends
Shuchith.R
Mrs.Subhamitra Adhikari
Academic writing 101
11 spetember 2014
Mobile marketing trends in India
Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. The marketing concept is a philosophy. It makes the customer, and the satisfaction of his or her needs, the focal point of all business activities. It is driven by senior managers, passionate about delighting their customers. Marketing is a main element for the successful sale of any product. Products like a soap or toothpaste or a car and lots more require a good marketing strategy.
Mobile phone is most commonly found product and which does require marketing plans to improve its sale. Mobile marketing requires high funds and therefore the funds are sanctioned. Samsung, micromax, spice, and many other internationally recognized brands spend a lot of money for mobile marketing. Under marketing plans mobile marketing has gained a huge exposure and is one the most popular marketing. What is mobile marketing? Using different techniques of marketing like banners or advertisements or newspaper pictures or clippings or banners on buses or rickshaws to increase the sale of the mobile phone is mobile marketing. The purpose of this essay is therefore to analyze the ways in which mobile marketing works and the factors that led to the huge success behind it.
Whilst it is clear that there are many factors, which influence a particular decision, in a similar way many factors influence marketing of a mobile phone. Factor such as substitute or complementary goods for mobile phone will surely affect marketing strategy of a particular mobile phone. If tablets or ipads have better marketing plans then it will definitely create an impact on the consumers. The sale of mobile phones will see a downfall. Another such factor would be the special influences and then the main factor is the tastes and preferences.
Mrs.Subhamitra Adhikari
Academic writing 101
11 spetember 2014
Mobile marketing trends in India
Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. The marketing concept is a philosophy. It makes the customer, and the satisfaction of his or her needs, the focal point of all business activities. It is driven by senior managers, passionate about delighting their customers. Marketing is a main element for the successful sale of any product. Products like a soap or toothpaste or a car and lots more require a good marketing strategy.
Mobile phone is most commonly found product and which does require marketing plans to improve its sale. Mobile marketing requires high funds and therefore the funds are sanctioned. Samsung, micromax, spice, and many other internationally recognized brands spend a lot of money for mobile marketing. Under marketing plans mobile marketing has gained a huge exposure and is one the most popular marketing. What is mobile marketing? Using different techniques of marketing like banners or advertisements or newspaper pictures or clippings or banners on buses or rickshaws to increase the sale of the mobile phone is mobile marketing. The purpose of this essay is therefore to analyze the ways in which mobile marketing works and the factors that led to the huge success behind it.
Whilst it is clear that there are many factors, which influence a particular decision, in a similar way many factors influence marketing of a mobile phone. Factor such as substitute or complementary goods for mobile phone will surely affect marketing strategy of a particular mobile phone. If tablets or ipads have better marketing plans then it will definitely create an impact on the consumers. The sale of mobile phones will see a downfall. Another such factor would be the special influences and then the main factor is the tastes and preferences.
Bibliography: 1.N.p., n.d. Web. . 2. N.p., n.d. Web. . 3. Mobile Marketing Trends Dominating First Half of 2014 - Business Insider." Business Insider. N.p., n.d. Web. 11 Sept. 2014. .