The Status of Local Digital Mobile Phone Brands in the Market; An Assessment
THE STATUS OF LOCAL DIGITAL MOBILE PHONE BRANDS IN THE
MARKET:
AN ASSESSMENT
______________
A Research Presented to
The College of Business Administration
Polytechnic University of the Philippines
_____________
In Partial fulfillment of the
Requirement for the Degree
Bachelor in Marketing Management
______________
By
Altiche, Raffy L.
Atienza, Loraine L.
Borabo, Rosemarie P.
Daza, Jeffrey E.
Esperida, Jarvey S.
Garcines, Kerrwin M.
Labrador, Charlene D.S.
Masukat, Walib King A.
Peralta, Princess Anne U.
Prila, Ma. Josefina T.
Ramos, Marc Jansen P.
Sanchez, Rename A.
Sevilla, Christian O.
October 2013 i | Page
Philippine Copyright 2013
By the Authors:
Altiche, Raffy
Atienza, Loraine
Borabo, Rosemarie
Daza, Jeffrey
Esperida, Jarvey
Garcines, Kerrwin
Labrador, Charlene
Masukat, Walib King
Peralta, Princess
Prila, Ma. Josefina
Ramos, Marc Jansen
Sevilla, Christian
Asst. Prof. Zandro T. Estella
And the College of Business Administration
Polytechnic University of the Philippines - Commonwealth Campus
All rights Reserved. Portions of this manuscript may be reproduced with proper referencing and due acknowledgement of the authors.
ii | P a g e
Certificate of Proofreading and Editing
Herewith I, the undersigned, declare that I have proofread and edited the thesis:
The Local Status of Local Digital Mobile Phone Brands in the Market: An
Assessment
By:
Altiche, Raffy L.
Atienza, Loraine L.
Borabo, Rosemarie P.
Daza, Jeffrey E.
Esperida, Jarvey S.
Garcines, Kerrwin M.
Labrador, Charlene D.S.
Masukat, Walib King A.
Peralta, Princess Anne U.
Prila, Ma. Josefina T.
Ramos, Marc Jansen P.
Sanchez, Rename A.
Sevilla, Christian O.
Mrs. Salve L. Huab
English Teacher
Sto. Nino institute of Science and Technology
Talanay Branch
iii | P a g e
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
COLLEGE OF BUSINESS ADMINISTRATION
Commonwealth Campus, Quezon City
APPROVAL SHEET
In partial fulfillment
MARKET:
AN ASSESSMENT
______________
A Research Presented to
The College of Business Administration
Polytechnic University of the Philippines
_____________
In Partial fulfillment of the
Requirement for the Degree
Bachelor in Marketing Management
______________
By
Altiche, Raffy L.
Atienza, Loraine L.
Borabo, Rosemarie P.
Daza, Jeffrey E.
Esperida, Jarvey S.
Garcines, Kerrwin M.
Labrador, Charlene D.S.
Masukat, Walib King A.
Peralta, Princess Anne U.
Prila, Ma. Josefina T.
Ramos, Marc Jansen P.
Sanchez, Rename A.
Sevilla, Christian O.
October 2013 i | Page
Philippine Copyright 2013
By the Authors:
Altiche, Raffy
Atienza, Loraine
Borabo, Rosemarie
Daza, Jeffrey
Esperida, Jarvey
Garcines, Kerrwin
Labrador, Charlene
Masukat, Walib King
Peralta, Princess
Prila, Ma. Josefina
Ramos, Marc Jansen
Sevilla, Christian
Asst. Prof. Zandro T. Estella
And the College of Business Administration
Polytechnic University of the Philippines - Commonwealth Campus
All rights Reserved. Portions of this manuscript may be reproduced with proper referencing and due acknowledgement of the authors.
ii | P a g e
Certificate of Proofreading and Editing
Herewith I, the undersigned, declare that I have proofread and edited the thesis:
The Local Status of Local Digital Mobile Phone Brands in the Market: An
Assessment
By:
Altiche, Raffy L.
Atienza, Loraine L.
Borabo, Rosemarie P.
Daza, Jeffrey E.
Esperida, Jarvey S.
Garcines, Kerrwin M.
Labrador, Charlene D.S.
Masukat, Walib King A.
Peralta, Princess Anne U.
Prila, Ma. Josefina T.
Ramos, Marc Jansen P.
Sanchez, Rename A.
Sevilla, Christian O.
Mrs. Salve L. Huab
English Teacher
Sto. Nino institute of Science and Technology
Talanay Branch
iii | P a g e
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
COLLEGE OF BUSINESS ADMINISTRATION
Commonwealth Campus, Quezon City
APPROVAL SHEET
In partial fulfillment