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Richmond Events Case Study
Contents 1. Introduction…………………………………………………………………..2 2. Richmond Events Case Study……………………………………………..2 3.1 Current Operating System……………………………………………..2 1) Processes Before the Event…………………………………….....3 2) Processes During the Event……………………………………….4 3) Processes After the Event………………………………………….5 3.2 Competitors and How to Achieve Operation Based on Advantages………………………………………………………………6 1) Competitors………………………………………………………….6 2) Achieve Operations Based on Advantage………………………..6 3.3 RE’s Approach to Soft System/Human Resource and the Challenges……………………………………………………………….7 1) Soft Systems/Human Resource…………………………………...7 2) Challenges…………………………………………………………...9 3.4 Recommendations………………………………………………………9 3. Conclusion…………………………………………………………………..11
Appendix A……………………………………………………………………...12
Reference……………………………………………………………………….13
1. Introduction
Different from the land-based event, Richmond Events held trade conferences on cruise ships. They will pay for the suppliers and invite buyers to the events. All the attendees must stay in ship for two days. Section 2.1 introduces the current operating system of Richmond Events. Generally, this system can be separated into three parts: 1) before the event, the staffs would collect the information from attendees and make the suitable itineraries for them; 2) during the event, the staffs would prepare for the event in the morning. And the attendees will listen to a speech after them boarding the ship. Then the buyers and sellers can meet each other; 3) after the event, customers can enjoy 20% off when they book the tickets for next year within 30 days.
Section 2.2 analyses the competitors for Richmond Events, and also list the competitive advantage of Richmond Events. There are three mainly competitive advantages in Richmond Events: 1) they give the chance for buyers and sellers to meet with each other face-to-face. And that proved to
Contents 1. Introduction…………………………………………………………………..2 2. Richmond Events Case Study……………………………………………..2 3.1 Current Operating System……………………………………………..2 1) Processes Before the Event…………………………………….....3 2) Processes During the Event……………………………………….4 3) Processes After the Event………………………………………….5 3.2 Competitors and How to Achieve Operation Based on Advantages………………………………………………………………6 1) Competitors………………………………………………………….6 2) Achieve Operations Based on Advantage………………………..6 3.3 RE’s Approach to Soft System/Human Resource and the Challenges……………………………………………………………….7 1) Soft Systems/Human Resource…………………………………...7 2) Challenges…………………………………………………………...9 3.4 Recommendations………………………………………………………9 3. Conclusion…………………………………………………………………..11
Appendix A……………………………………………………………………...12
Reference……………………………………………………………………….13
1. Introduction
Different from the land-based event, Richmond Events held trade conferences on cruise ships. They will pay for the suppliers and invite buyers to the events. All the attendees must stay in ship for two days. Section 2.1 introduces the current operating system of Richmond Events. Generally, this system can be separated into three parts: 1) before the event, the staffs would collect the information from attendees and make the suitable itineraries for them; 2) during the event, the staffs would prepare for the event in the morning. And the attendees will listen to a speech after them boarding the ship. Then the buyers and sellers can meet each other; 3) after the event, customers can enjoy 20% off when they book the tickets for next year within 30 days.
Section 2.2 analyses the competitors for Richmond Events, and also list the competitive advantage of Richmond Events. There are three mainly competitive advantages in Richmond Events: 1) they give the chance for buyers and sellers to meet with each other face-to-face. And that proved to