MIMC
Name : Nguyễn Trần Nhân Sỹ
Troy ID : 1290399
MIDTERM EXAM MIMC 3765 – FALL 2013
ANSWER SHEET
1.IBM does a substantial amount of television advertising for its various computer products. On the other hand, Cray Research – the most successful builder of the supercomputers used by government agencies, the US Weather Service and large scientific research organisations – does no television advertising. In fact, Cray does very little advertising of any kind. Instead, the firm relies on the efforts of a small salesforce. Why do the two firms pursue such different promotion strategies? Disscuss and give 3 examples for similar companies in Vietnam.
The reason 2 firms pursue such different promotion strategies , cause of they are good competion . They have different customer ranger , so with IBM they have various products , and they always be the best choice when customer think about the computer , also have many models and promotion in newspaper , website , and TV advertising …It seems to be “ Think about Computer , Think about IBM “ , so cause of their promotion of their firm , it’s acttract the costumer always think about their brand , so that the promotion is very important this IBM compay , the more money they spend for promotion , the more money they will receive for selling products .
But also , with Cray Research they have a super computer is used by gorverment and professor , scientific research and also for securities , and the products they sale for one year wasn’t much , but they are the best one in this case their competion are these brand in Japanese such as : NEC , Hitachi , and Fujitsu….but their product is better than the others one . So , they no need to focus in promotion , cause the customer must come to them , for their product and they also have their private customer and they only focus to them .
Examples :
1. Camera for travel they have more promotions in TV , newspaper…but in other hand , digital camera (DSLR ) use
Troy ID : 1290399
MIDTERM EXAM MIMC 3765 – FALL 2013
ANSWER SHEET
1.IBM does a substantial amount of television advertising for its various computer products. On the other hand, Cray Research – the most successful builder of the supercomputers used by government agencies, the US Weather Service and large scientific research organisations – does no television advertising. In fact, Cray does very little advertising of any kind. Instead, the firm relies on the efforts of a small salesforce. Why do the two firms pursue such different promotion strategies? Disscuss and give 3 examples for similar companies in Vietnam.
The reason 2 firms pursue such different promotion strategies , cause of they are good competion . They have different customer ranger , so with IBM they have various products , and they always be the best choice when customer think about the computer , also have many models and promotion in newspaper , website , and TV advertising …It seems to be “ Think about Computer , Think about IBM “ , so cause of their promotion of their firm , it’s acttract the costumer always think about their brand , so that the promotion is very important this IBM compay , the more money they spend for promotion , the more money they will receive for selling products .
But also , with Cray Research they have a super computer is used by gorverment and professor , scientific research and also for securities , and the products they sale for one year wasn’t much , but they are the best one in this case their competion are these brand in Japanese such as : NEC , Hitachi , and Fujitsu….but their product is better than the others one . So , they no need to focus in promotion , cause the customer must come to them , for their product and they also have their private customer and they only focus to them .
Examples :
1. Camera for travel they have more promotions in TV , newspaper…but in other hand , digital camera (DSLR ) use