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Market Research Case Study: Cango

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Market Research Case Study: Cango
6. Market Research / Competition Research

Issue #6: Market Research / Competition Research -
CanGo is a company that has been successful by luck and has a staff that has the experience and qualities that are needed to bring this company to a much greater success. One of the areas that CanGo seems to be lacking in would have to be the market and competition research department. In order to implement their plan successfully they are going to need to come up with a better technique for obtaining marketing and competition research. Having ample market research for the company’s new venture will provide them with not only a competitive advantage, but they will also reap from the benefits with above average profits in return. By having the right competition research for the company’s new venture they will have an advantage providing the customer with the online gaming experience they are already use today, but done with a twist by adding real time to it. One thing I did notice is that they seem to be attracting their market through differentiation by selling a specialized product which would be their …show more content…
Through surveys, literature research, internet research, and other information gathering techniques, the employees of Cango can learn the trends in the gaming industry, as well as individual preferences of their potential customers. Also being in a well-defined industry, like games, they might find that their national professional organization has already conducted research studies on behalf of the members of the organization. Like mentioned the employees have the skill to provide this company with a great product and by utilizing these skills in the right manner I believe they can manage this and be successful at the same
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