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Marketing Management
Introduction .......................................................................................................................................... 2 Project definition .............................................................................................................................. 2 Limitation ......................................................................................................................................... 3 Communication Plan. ........................................................................................................................... 3 Advertising Strategy ........................................................................................................................ 3 Objective; AIDA Model................................................................................................................... 3 Primary Target. .................................................................................................................................... 5 Paradigm choice (Interaction) .......................................................................................................... 6 Message Strategy. ............................................................................................................................ 6 Media Strategy. ................................................................................................................................ 6 Press Release. ................................................................................................................................... 7 Budget .................................................................................................................................................. 7 Appendix 1 - Cost Budget .................................................................................................................... 8 Appendix 2 – The Facebook
Marketing Management
Introduction .......................................................................................................................................... 2 Project definition .............................................................................................................................. 2 Limitation ......................................................................................................................................... 3 Communication Plan. ........................................................................................................................... 3 Advertising Strategy ........................................................................................................................ 3 Objective; AIDA Model................................................................................................................... 3 Primary Target. .................................................................................................................................... 5 Paradigm choice (Interaction) .......................................................................................................... 6 Message Strategy. ............................................................................................................................ 6 Media Strategy. ................................................................................................................................ 6 Press Release. ................................................................................................................................... 7 Budget .................................................................................................................................................. 7 Appendix 1 - Cost Budget .................................................................................................................... 8 Appendix 2 – The Facebook