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Mgmt 591 Course Paper

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Mgmt 591 Course Paper
Coast Aluminum: Management action to increase sales volume and profitability

Manangement 591: Leadership and Organizational Behavior

Date: 6/23/2013

Introduction:
Coast Aluminum is a metal distributing company that specializes in aluminum supplies. It was founded in Hayward, California in 1982, and has growth to stretch across the nations northwest regions in the last 30 years. For my course project proposal what better way to capitalize off a opportunity like this than choosing a company that I may be able to actually share with this project, the one I work for! Coast aluminum is a metals’ service center providing it’s customers with their metal needs including fabrication services such as sawing, extrusion cutting, twin milling, coating, anodizing, as well as various other custom metal needs; all within 24-48 hours of receiving an order. The organization supplies customers with a wide selection of stock, a vast inventory surpassed by none of it’s competitors, as well as options for specialized ordering and custom fabricating. Coast aluminum is known for its emphasis on valuing both its customers and suppliers, through the quality of the material and the homely customer service.
Coast Aluminum currently operates 8 business branches, with a few more due to open within the coming year. I have been an employee at Coast Aluminum’s corporate branch in Santa Fe Springs, California for about a year. My current role in the company is in the credit department. Our department is responsible for the accounts receivable company-wide as well as financing all of our customers accurately. Tasks that I commonly under go include all customer account maintenance, risk management, purchasing control and approval, collections, cash posting, approving and determining customer credit lines and terms, and monitoring customer receivables overall.

Problem Statement:
The organizational problem I will be addressing is to how to make the corporate branch the top selling and

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