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In this task explain the reasons behind the choice of media in a successful promotional campaign…
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In this task I will be speaking about different types of media and some advantages and disadvantages for them. I will be choosing a national campaign and I will speak about the media types they used and how effective they were for the business.…
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In order to respond most effectively and efficiently to changing world, marketers must have a clear understanding and accurate picture of the directions those changes are taking. Such a picture cannot emerge without a consideration of the evolving nature of business and consumers. The emergence of both enormous technological advances and excessive supply make the prediction of what will happen in the next few years to business in general and the communications business in particular both very easy and very difficult. Very easy because we know that things will have to adapt to the new opportunities and the fact that the customer is king, Very difficult because the things we have grown used to trusting appear to be changing so fast that we cannot understand them anymore, and the approaches that we thought were acceptable to consumers are not so welcome. Much has changed in the way that traditional communications about brands the development of the internet and the World Wide Web has changed the needs of business, and the speed of business. Internet also speeded up the transmission of information around the world that as new approach to products,…
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Potnis, Nameet. "Growing Trends in the Media and Digital Sector." (2012): n.pag. Web. 5 Apr 2013.…
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Every media construction aims to sell something. This assignment requires that you perform a close reading of an advertisement in order to examine and explain the advertiser’s techniques and why they were chosen/ how they function in selling a product. You will also use primary and secondary research to strengthen your analysis.…
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Nowadays it became very easy for companies to advertise their products and services because of the great improvement of media literacy. Today we have a great number of brands which are very well known and popular among people, However, it is very important to keep people's awarness about your product and always create something that could not always retain loyal customers but also attract new consumers.…
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TRADITIONAL MASS MEDIA faces many challenges. Although advertisers are not ready to abandon traditional media alternative forms of media and marketing arises. This alternative marketing will be discussed in this chapter.…
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When evaluating our television and radio promotions, the first and easiest way to gauge the success is to compare sales before, during, and after the campaign. This…
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Modern day media is everywhere, making it impossible to avoid. It is present in every part of our daily lives, influencing both our behaviour and our mind-set. Advertising has become one of the most important and widely used methods of media in today’s marketplace, a way for companies to communicate with potential customers. It affects our perception, thoughts and preferences, and our cultural values become almost defined by it.…
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With the development of the Internet, traditional media, such as broadcast, radio, and newspaper, are facing higher competition with network media. Many traditional media agencies may face the condition of going out of business. And…
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In task 3 we had to select a product with a successful promotional campaign and describe the promotional campaign and why it can be considered a success then we needed to describe the role of advertising agencies and the media played in ensuring the success of this promotional campaign and as lastly describe the services offered by the advertising agency and how the organization and agency work together in the development of a successful promotional campaign and by task 4 we needed to explain the reasons behind the choice of media in a successful campaign.…
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Figure 1: Seeding Forms, own illustration inspired by Langner, S., S. 73, Virales Marketing, 2., aktualisierte und erweiterte Auflage, Wiesbaden 2007 Figure 2: Groth of Gangnam Style views, n.a., in: http://static5.businessinsider.com/image/5069a8ebecad04fd32000018-1200900/gangnam-style-psy-youtube-chart.jpg…
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I.e. Vogue in September is 5 lbs. – all the ads Gardening magazine provides how to expertise with ads for products that…
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Within the scope of an internship, the author will develop a cross media concept for the company’s upcoming movie “Matti & Sami”. Therefore, the author researches how the present status of communicating with consumers is at Lieblingsfilm and develops a concept to enhance not only brand recognition but also success at the box office.…
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Submitted in the partial fulfillments of the requirements of the Degree of Master of Business and Administration in Media and Entertainment of Manipal University Bangalore Campus, has been written under the guidance and supervision of Prof.Sachin.s.Tantri. This dissertation or any part thereof is not submitted for any purpose to any other University.…
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