Mcq for Marketing
Strategic Marketing Planning
Multiple Choice Quiz
(See related pages)
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Your Results: | The correct answer for each question is indicated by a . |
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Top of Form
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In _____, managers match an organization 's resources with its marketing opportunities over the long run. | | | A) | strategic planning | | | B) | line management | | | C) | tactical planning | | | D) | operational planning | | | E) | staff management | | | | | | | | 2 | |
Seeds of Change is a company that specializes in the preparation of organically grown frozen meals. Its _____ reads, "At Seeds of Change, we 're committed to making delicious foods that are healthy for you as well as the planet." | | | A) | strategic plan | | | B) | mission statement | | | C) | organizational objective | | | D) | tactical plan | | | E) | situation assessment | | | | | | | | 3 | |
In 2005, Callaway Golf experienced decreasing sales for its titanium drivers, one of its major products. To ensure this loss is only temporary, Callaway will likely engage in strategic marketing planning. In the first step in this process, Callaway will: | | | A) | develop new differential advantages | | | B) | engage in a market development strategy | | | C) | raise its prices | | | D) | closely examine its competitive environment | | | E) | redesign its marketing mix | | | | | | | | 4 | |
Starbucks has determined that McDonald 's is testing a line of coffee houses called McCafé in a bid to take back customers lured away by coffee shops. In terms of a SWOT assessment, Starbucks would classify the McCafé concept as a potential: | | | A) | strength | | | B) | opportunity | | | C) | threat | | | D) | strategic vision | | | E) | strategy | | | | | | | | 5 |
Multiple Choice Quiz
(See related pages)
| | | | | | | | | | | | | | | | | | |
Your Results: | The correct answer for each question is indicated by a . |
-------------------------------------------------
Top of Form
| 1 | |
In _____, managers match an organization 's resources with its marketing opportunities over the long run. | | | A) | strategic planning | | | B) | line management | | | C) | tactical planning | | | D) | operational planning | | | E) | staff management | | | | | | | | 2 | |
Seeds of Change is a company that specializes in the preparation of organically grown frozen meals. Its _____ reads, "At Seeds of Change, we 're committed to making delicious foods that are healthy for you as well as the planet." | | | A) | strategic plan | | | B) | mission statement | | | C) | organizational objective | | | D) | tactical plan | | | E) | situation assessment | | | | | | | | 3 | |
In 2005, Callaway Golf experienced decreasing sales for its titanium drivers, one of its major products. To ensure this loss is only temporary, Callaway will likely engage in strategic marketing planning. In the first step in this process, Callaway will: | | | A) | develop new differential advantages | | | B) | engage in a market development strategy | | | C) | raise its prices | | | D) | closely examine its competitive environment | | | E) | redesign its marketing mix | | | | | | | | 4 | |
Starbucks has determined that McDonald 's is testing a line of coffee houses called McCafé in a bid to take back customers lured away by coffee shops. In terms of a SWOT assessment, Starbucks would classify the McCafé concept as a potential: | | | A) | strength | | | B) | opportunity | | | C) | threat | | | D) | strategic vision | | | E) | strategy | | | | | | | | 5 |