Marketing Research Test Questions
ENT 387-Test 2-Chapters 9 & 10
TRUE OR FALSE: INDICATE T FOR TRUE OR F FOR FALSE IN THE FOLLOWING:
1.In the marketing shift from the 4Ps to the 4Cs, price shifts to choice and promotion shifts to communities. TRUE
2.Marketing research involves the gathering of information about a particular market, followed by analysis of the information. TRUE
3.The first step in marketing research is to gather primary data. FALSE
4.Marketing information that has already been compiled is known as secondary data. TRUE
5.It is usually more expensive to gather secondary data than primary data. TRUE
6.Most firms generally gather primary data and then see if there is secondary data to supplement it. TRUE
7.Geographic flexibility is greater for telephone interviews than for in-person interviews. TRUE
8.Only major strategic decisions need to be supported through marketing research. FALSE
9.Social media marketing is the application of online collaborative media for marketing purposes. TRUE
10.Control versus communication is an important distinction between social media marketing and traditional marketing. TRUE
11.The role of the customer in social media marketing is as an external source of intelligence and feedback. TRUE
12.Mobile social media applications can be differentiated based on location-sensitivity as well as on time-sensitivity. TRUE
13.Effective marketing is based on three key elements: marketing philosophy, market segmentation, and consumer behavior. TRUE
14.A consumer driven marketing philosophy often relies on direct selling. FALSE
15.Shopping goods are products that consumers take time to examine carefully and compare for quality and price. TRUE
16.Babies and career are indicative of the priorities that shape the buying decisions of persons in the nestbuilding stage of the family life cycle. FALSE
17.Marketing planning is the process of determining a clear, comprehensive approach to the creation of customers. TRUE
18.A marketing information system
TRUE OR FALSE: INDICATE T FOR TRUE OR F FOR FALSE IN THE FOLLOWING:
1.In the marketing shift from the 4Ps to the 4Cs, price shifts to choice and promotion shifts to communities. TRUE
2.Marketing research involves the gathering of information about a particular market, followed by analysis of the information. TRUE
3.The first step in marketing research is to gather primary data. FALSE
4.Marketing information that has already been compiled is known as secondary data. TRUE
5.It is usually more expensive to gather secondary data than primary data. TRUE
6.Most firms generally gather primary data and then see if there is secondary data to supplement it. TRUE
7.Geographic flexibility is greater for telephone interviews than for in-person interviews. TRUE
8.Only major strategic decisions need to be supported through marketing research. FALSE
9.Social media marketing is the application of online collaborative media for marketing purposes. TRUE
10.Control versus communication is an important distinction between social media marketing and traditional marketing. TRUE
11.The role of the customer in social media marketing is as an external source of intelligence and feedback. TRUE
12.Mobile social media applications can be differentiated based on location-sensitivity as well as on time-sensitivity. TRUE
13.Effective marketing is based on three key elements: marketing philosophy, market segmentation, and consumer behavior. TRUE
14.A consumer driven marketing philosophy often relies on direct selling. FALSE
15.Shopping goods are products that consumers take time to examine carefully and compare for quality and price. TRUE
16.Babies and career are indicative of the priorities that shape the buying decisions of persons in the nestbuilding stage of the family life cycle. FALSE
17.Marketing planning is the process of determining a clear, comprehensive approach to the creation of customers. TRUE
18.A marketing information system