Mcdonald's In Your Face All Over The Place

When I was a child, I used to beg my parents to stop at McDonald’s anytime we went anywhere. Sometimes they would even bribe me to go somewhere with the promise: “If you do a good job at the dentist, we’ll get McDonald’s afterward.” I remember quite vividly the toys that I collected over the years—Muppets and Sesame Street figures, Matchbox cars, and a few transformable happy meal items. Each week, these toys were advertised during each commercial break on Saturday morning cartoons, and my sister and I would promptly point out the latest offerings to our parents in an effort to sway their meal plans for the week. In addition to the toys, they also had a talking apple tree in the restaurant, a train on which visitors could dine, and a full …show more content…
It sells values, images, and concepts of…, perhaps most important, normalcy” (74). In this ad, it’s clear that McDonald’s is focused on selling the gourmet beverages they have recently added to their menu, but the company is also working had to sell an image of maturity and sophistication. This image overhaul is no simple feat considering the history that McDonald’s has for childish junk food and primary colors. But rather than clowns and cartoon characters, this advertisement features rich delicious mountains of dark chocolate in the background of the image. With only a glance, viewers’ taste buds start watering as the glossy page reminds them of the bitter and sweet feeling of a piece melting in their mouth. These mountains stand stately behind a pair of tall glasses holding beverages concocted from this gourmet treat. One is labeled “hot chocolate” while the other proudly bears the name “mocha” and both are topped with whipped cream and drizzled in more chocolate syrup. The beverages enhance the savory yet elegant appearance, and remind readers that this café has something for everyone: mochas for coffee lovers and hot chocolate for those who do …show more content…
Only at the center of the bottom is the company hinted at with the word: “McCafe.” Even then, only people familiar with the company would know from the “Mc” who this ad refers to. Others must read on, and finally as they reach the fine print at the bottom does it become clear this this is an ad for McDonald’s. This elegant pair of beverages represent the same company that once advertised with Fry-Guys, walking pom-poms made of French fries;the Hamburglar,a sneaky crook; Grimace, a big purple lump;Captain Crook, the Filet-o-Fish stealing rapscallion. Even the company logo, the trademarked golden arches, is buried in the bottom right corner, right next to the gutter of the magazine. Unless readers open the publication fully and flatten it out, they are not likely to reveal the logo. McDonalds is working hard to hide any images that might lead viewers to think of their immature persona the company once