Mcdonalds Rhetorical Analysis
McDonalds is one of the world's most well-known fast food restaurants. It is the world's leading food service with more than 30 thousand restaurants, throughout the world, serving 46 million customers each day. McDonalds tries to display their trustworthiness to consumers through their commercials. For example, the videos Grandmother and Granddaughter, New Dad, and ChaCha slide show how McDonalds commercials attract viewers and identifies McDonalds as a “trustworthy friend”.
McDonalds has developed a great reputation by using pathos in their commercials. The commercial known as “Grandmother and Granddaughter” is a about a grandmother and granddaughter’s emotional connection while singing together and eating a delicious happy meal. One example McDonalds shows how they are a trustworthy friend by using pathos is by the background song in the commercial. The song states,” When you’re alone and life is making you lonely you can always go downtown”. McDonalds tries to use this to lure viewers to come into McDonalds. The song helps state how welcoming and friendly McDonalds is to everyone. Another example how McDonalds shows they are a trustworthy friend is how happy the granddaughter got when the …show more content…
McDonalds uses logos throughout this commercial to show how they are a trustworthy friend. In the “New Dad” commercial the McDonalds workers try hard to help make it easy on the dad. The workers whispered with the dad to not wake up his baby, they wrote out how much his meal was and they very friendly during the process. The workers went out of their way to make sure the dad got everything he needed. Throughout this McDonalds commercial McDonalds tries to show how trustworthy they are even when the viewers are in a tough
McDonalds has developed a great reputation by using pathos in their commercials. The commercial known as “Grandmother and Granddaughter” is a about a grandmother and granddaughter’s emotional connection while singing together and eating a delicious happy meal. One example McDonalds shows how they are a trustworthy friend by using pathos is by the background song in the commercial. The song states,” When you’re alone and life is making you lonely you can always go downtown”. McDonalds tries to use this to lure viewers to come into McDonalds. The song helps state how welcoming and friendly McDonalds is to everyone. Another example how McDonalds shows they are a trustworthy friend is how happy the granddaughter got when the …show more content…
McDonalds uses logos throughout this commercial to show how they are a trustworthy friend. In the “New Dad” commercial the McDonalds workers try hard to help make it easy on the dad. The workers whispered with the dad to not wake up his baby, they wrote out how much his meal was and they very friendly during the process. The workers went out of their way to make sure the dad got everything he needed. Throughout this McDonalds commercial McDonalds tries to show how trustworthy they are even when the viewers are in a tough