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MCdonald Vs KFC

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MCdonald Vs KFC
Table of Contents
Table of Contents 1
EXECUTIVE SUMMARY 3
CHAPTER ONE 4
1.0 INTRODUCTION 4
1.1 BACKGROUND: 4
1.2 RESEARCH OBJECTIVE: 5
1.3 PROBLEM STATEMENT: 5
1.4 PRIMARY RESEARCH QUESTION 5
1.5 OTHER RESEARCH QUESTIONS 6
1.6 HYPOTHESIS 7
1.7 POPULATION 8
1.8 SAMPLE 8
1.9 RESEARCH TOOL 8
1.10 ANALYSIS 8
1.11 SCOPE 8
1.12 LIMITATIONS 8
CHAPTER TWO 9
2.1 INTRODUCTION 9
2.2 JOB SATISFACTION: 14
2.3 FACTORS INFLUENCING JOB SATISFACTION 17
2.4 JOB DESIGN 17
2.5 WORKPLACE CLIMATE/ORGANIZATIONAL CULTURE: 18
CHAPTER THREE 22
3.1 METHODOLOGY 22
3.2 SURVEY TOOL 23
3.3 TARGET POPULATION 23
3.4 SAMPLE SIZE 23
CHAPTER FOUR 23
4.1 RESULTS 23
4.1.1 DEMOGRAPHICS 23
4.1.2 RESPONSES 26
4.1.3 INFERENCES ON HYPOTHESIS: 39
CHAPTER FIVE 48
CONCLUSION 48 REFERENCES: 49
ANNEXURE-1 50
ANNEXURE – 2 51
RESPONSES: 52

EXECUTIVE SUMMARY

The aim of this study was to identify the causes of satisfaction of employees. This was achieved through a questionnaire. This study proved that following factors affect employee motivation directly:

Support of superiors and colleagues
Recognition of work
Pay and Promotion Policy
Skills and abilities are given due importance
Consultation in decision making
Career Growth
Ideas and innovations are noticed
Workload
Working Conditions
Reputation of Organization

Satisfaction is important as the employees are now at the core of the business. A satisfied team works towards improvement and a demotivated one works without enthusiasm, Zeal and passion required to really thrive the organization.

Employee satisfaction is therefore a barometer, a measuring tool that informs about the affairs of the organization and its future growth prospects. Administration Policies play a very critical role in Employee satisfaction as Authoritarianism leads to dissatisfaction and bad reputation in the business arena.

CHAPTER ONE
1.0 INTRODUCTION

1.1



References: Dr. Prince Efere (2005), Motivation and job satisfaction, Trans Atlantic College, London Shuai Chaumin, Faheem Ghazanfar, M Michael Argyle (1989), Do happy workers work harder: The effect of Job Satisfaction on work performance, University of Rotterdam. Thomas K. Bauer (2004), high performance workplace and job satisfaction: evidence from Europe. Wanda Roos (2005), The relationship between employee motivation, job satisfaction and corporate culture, University of South Africa. Kristine Vangel (2011), Employee responses to job dissatisfaction, University of Rhode Island.

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