Mcdonald's Marketing Plan
MARKETING PLANS
Submitted to Miss Conchita Fonseca on 16th February 2010
Written by
Sabeen Irfan (3572122)
Boram Lim (3524085)
Jacob Alex (3378172)
Dhinelka Chandrabharathi (3707635)
Executive Summary
The report highlights various marketing aspects of one of the most successful brands in the world, McDonald’s. The introduction provides an overview about how the company came into being and how it turned into an international franchising corporation starting from being just a local burger stand in the United States. Moreover brief details about the Ronald McDonald mascot and the golden arch logo have been given as well. The mission statement of McDonald’s has also been given, perhaps the most significant part of which is providing customers with quick and friendly service.
The report then goes on to answering the main questions of the assessment. The first part is concerned with describing the marketing process. The marketing process comprises of 4 components namely analyzing opportunities, selecting target markets, developing the marketing mix and managing the marketing effort. All in all McDonald’s carries out an effective marketing research enabling it to discover unfulfilled customer needs and updating or introducing food items accordingly. The report then goes on to talk about the sections of a marketing plan for McDonald’s. McDonald’s has become one of the most famous brand names globally and this has been achieved partly through their marketing plan. It is through detailed situational and SWOT analyses, successful marketing objectives, strategies, action programs and the ability to move with technological advances, changes in social and cultural trends that McDonald’s has become what it has.. They have tried to attract all types of consumers with effective pricing and promotional strategies and hence have succeeded in building up their reputation as a reliable and a good brand. Then the report talks about the market implementation process
Submitted to Miss Conchita Fonseca on 16th February 2010
Written by
Sabeen Irfan (3572122)
Boram Lim (3524085)
Jacob Alex (3378172)
Dhinelka Chandrabharathi (3707635)
Executive Summary
The report highlights various marketing aspects of one of the most successful brands in the world, McDonald’s. The introduction provides an overview about how the company came into being and how it turned into an international franchising corporation starting from being just a local burger stand in the United States. Moreover brief details about the Ronald McDonald mascot and the golden arch logo have been given as well. The mission statement of McDonald’s has also been given, perhaps the most significant part of which is providing customers with quick and friendly service.
The report then goes on to answering the main questions of the assessment. The first part is concerned with describing the marketing process. The marketing process comprises of 4 components namely analyzing opportunities, selecting target markets, developing the marketing mix and managing the marketing effort. All in all McDonald’s carries out an effective marketing research enabling it to discover unfulfilled customer needs and updating or introducing food items accordingly. The report then goes on to talk about the sections of a marketing plan for McDonald’s. McDonald’s has become one of the most famous brand names globally and this has been achieved partly through their marketing plan. It is through detailed situational and SWOT analyses, successful marketing objectives, strategies, action programs and the ability to move with technological advances, changes in social and cultural trends that McDonald’s has become what it has.. They have tried to attract all types of consumers with effective pricing and promotional strategies and hence have succeeded in building up their reputation as a reliable and a good brand. Then the report talks about the market implementation process
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