MCD 2050 Major Report Sample
Assignment Two: Major Report
Sample of Structure
Table of Contents
Executive Summary
Introduction
Background Information Industry Micro environment Macro environment
Competitors
Product Classification of Product Three Levels
Target Segment
Evaluation of Offer
Recommendations
Conclusion
Please ensure that your table of contents includes page numbers for each section.
Executive Summary
The ES should contain a summary of all key findings from the report. Although it appears at the beginning of the report, it can only be written once all other sections are complete.
The ES should be structured using full sentences and paragraphs and not dot points. However, to illustrate what should be covered dot points have been used within the sample.
Identify industry trends, e.g. size and growth of the industry.
Identify the company that will be the focus of your report.
Identify the major competitors.
List the macro and micro forces/actors that are relevant within the report.
Summarize the three levels of your specific product.
Identify the target market for the specific product.
List the recommendations within the report.
Introduction
The following should be included within a business report introduction, please see the Q Manual for further information in relation to these.
Purpose
Scope
Background
Assumptions
Limitations
Background Information
Industry
Define your industry (can be found within the IBIS reports)
Describe trends within the industry Size of the industry Growth of the industry Future projections Major players
Micro environment
Organisation
Discuss certain key information in relation to your chosen company.
Customers
Identify the customer markets that your firm serves, e.g. consumers, business, resellers, international and Govt.
Intermediaries
Identify the major intermediaries used by your organisation, e.g. resellers.
Publics
If relevant discuss certain publics that relate to your firm.
Macro
Sample of Structure
Table of Contents
Executive Summary
Introduction
Background Information Industry Micro environment Macro environment
Competitors
Product Classification of Product Three Levels
Target Segment
Evaluation of Offer
Recommendations
Conclusion
Please ensure that your table of contents includes page numbers for each section.
Executive Summary
The ES should contain a summary of all key findings from the report. Although it appears at the beginning of the report, it can only be written once all other sections are complete.
The ES should be structured using full sentences and paragraphs and not dot points. However, to illustrate what should be covered dot points have been used within the sample.
Identify industry trends, e.g. size and growth of the industry.
Identify the company that will be the focus of your report.
Identify the major competitors.
List the macro and micro forces/actors that are relevant within the report.
Summarize the three levels of your specific product.
Identify the target market for the specific product.
List the recommendations within the report.
Introduction
The following should be included within a business report introduction, please see the Q Manual for further information in relation to these.
Purpose
Scope
Background
Assumptions
Limitations
Background Information
Industry
Define your industry (can be found within the IBIS reports)
Describe trends within the industry Size of the industry Growth of the industry Future projections Major players
Micro environment
Organisation
Discuss certain key information in relation to your chosen company.
Customers
Identify the customer markets that your firm serves, e.g. consumers, business, resellers, international and Govt.
Intermediaries
Identify the major intermediaries used by your organisation, e.g. resellers.
Publics
If relevant discuss certain publics that relate to your firm.
Macro