Assignment Front Sheet Marketing Principles
Assignment Front Sheet
Qualification
Unit number and title
BTEC Level 4 HNC Diploma in Business
R/601/0836 – Management Accounting :Costing and Budgeting
Student name
Assessor name
College Copy
Mr.Mahesh Chavan
Date issued
Completion date
Submitted on
January 30,2014
Assignment title
Brand Management & Expansions by Effective Marketing.
Learning Outcome
Learning Outcome
Assessment Criteria
In this assessment you will have the opportunity to present evidence that shows you are able to:
Task no.
Evidence
(Page no)
LO1
Understand the concept and process of marketing
1.1
Explain the various elements of the marketing process
1
1.2
Evaluate the benefits and costs of marketing oriented organisation that you are familiar with
1
LO2
Be able to use the concepts of segmentation, targeting and positioning
2.1
Show macro and micro environmental factors which influence marketing decisions in your chosen organisation
2
2.2
Propose segmentation criteria to be used for products/services in different markets for your chosen organisation
2
2.3 & 2.5
Select a product/service from your chosen organisation, choose a targeting strategy and propose new positioning for the product/service
2
2.4
Demonstrate how buyer behaviour affects marketing activities in different buying situations
2
LO3
Understand the individual elements of the extended marketing mix
3.1
Explain how products are developed to sustain competitive
4
3.2
Explain how distribution is arranged to provide customer convenience
4
3.3
Explain how prices are set to reflect an organisation’s objectives and market conditions
4
3.4
Illustrate how promotional activity is integrated to achieve marketing objectives
4
3.5
Analyse the additional elements of the extended marketing mix
4
LO4
Be able to use the marketing mix in different contexts.
4.1
Plan marketing mixes for two different segments in consumer markets
3
4.2
Illustrate differences in marketing products and services to businesses rather
Qualification
Unit number and title
BTEC Level 4 HNC Diploma in Business
R/601/0836 – Management Accounting :Costing and Budgeting
Student name
Assessor name
College Copy
Mr.Mahesh Chavan
Date issued
Completion date
Submitted on
January 30,2014
Assignment title
Brand Management & Expansions by Effective Marketing.
Learning Outcome
Learning Outcome
Assessment Criteria
In this assessment you will have the opportunity to present evidence that shows you are able to:
Task no.
Evidence
(Page no)
LO1
Understand the concept and process of marketing
1.1
Explain the various elements of the marketing process
1
1.2
Evaluate the benefits and costs of marketing oriented organisation that you are familiar with
1
LO2
Be able to use the concepts of segmentation, targeting and positioning
2.1
Show macro and micro environmental factors which influence marketing decisions in your chosen organisation
2
2.2
Propose segmentation criteria to be used for products/services in different markets for your chosen organisation
2
2.3 & 2.5
Select a product/service from your chosen organisation, choose a targeting strategy and propose new positioning for the product/service
2
2.4
Demonstrate how buyer behaviour affects marketing activities in different buying situations
2
LO3
Understand the individual elements of the extended marketing mix
3.1
Explain how products are developed to sustain competitive
4
3.2
Explain how distribution is arranged to provide customer convenience
4
3.3
Explain how prices are set to reflect an organisation’s objectives and market conditions
4
3.4
Illustrate how promotional activity is integrated to achieve marketing objectives
4
3.5
Analyse the additional elements of the extended marketing mix
4
LO4
Be able to use the marketing mix in different contexts.
4.1
Plan marketing mixes for two different segments in consumer markets
3
4.2
Illustrate differences in marketing products and services to businesses rather