Preview

Mcbride Financial Services: Business Systems

Better Essays
Open Document
Open Document
1266 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Mcbride Financial Services: Business Systems
McBride Financial Services
BSA/310 Business Systems

McBride Financial Services
Introduction
McBride Financial service is a mortgage lender positioned in Boise, Idaho. The mission of the company is to become an excellent provider of the cost mortgage by applying the state-of-art technology within low interest rates. The company is also focusing to the existing business market by entering in the mainly five states Idaho, Montana, Wyoming, North Dakota, and South Dakota. The company will concentrate to raise the standard of the firm in the conventional, FHA and VA loans for home refinancing and purchasing. In addition, this firm also plans to achieve financial break even within the six months of …show more content…
It is a very good method to understand the requirements and expectations of the customers. This is a challenge for the McBride financial services to understand the culture of the market but this helps the firm to develop a customer portfolio and database of the clients (Hague, 2002). McBride Financial Service should use a descriptive, marketing research. This market research also decreases the operating expenses and time of the company to reach at the target market. The main reason of using descriptive research is to evaluate the potential of the selected market for the mortgage services of the company and analyze the attitude of the customers (Kotler, …show more content…
Online marketing tools would help the firm to target the customers beyond the national boundaries (Lancaster & Reynolds, 2005). The company can also distribute pamphlets at the retail market, grocery stores, shopping malls, airports, tourist destinations, etc. (Lovelock, 2008). All these media tools would help the company in expose itself in a better way and leave a positive impact on the customers.
Mcbride 's Target Market(s) McBride financial services should concentrate on the individuals as well as families, who are eligible and can pass the criteria to take a mortgage loan. In addition, the firm can target retirees and other small class executive. Other interested sources for the company are builders, first-time homebuyers, other realtors, etc. who wants a mortgage on low interest rate (Kotle, 2002). The selected target market would be best for the company. It would be easy for the firm to attract these people, and they can easily match the criteria and requirements of the loans.
Consideration of McBride for the Web
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Rough Draft Business Case For Investment Analysis
    • 2001 Words
    • 9 Pages

    Rough Draft Business Case For Investment Analysis

    McBride Financial Services plans to expand its mortgage loan business operations to eight locations. The home office is in Boise Idaho. Newly leased office space is now available in the Sioux Falls S.D. location. The CEO, Hugh McBride, requests the design, development and implementation of a secure, reliable and effective Local Area Network (LAN) for the Boise and Sioux Falls locations. This project will require satellite locations, like Sioux Falls, to be connected to the Boise Home Office LAN. The connection is done to facilitate accessing data and information by authorized personnel, including remote access privileges to Smith Systems Consulting;…

    • 2001 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Mcbride Finacial Security
    • 601 Words
    • 2 Pages

    Mcbride Finacial Security

    The Online Loan Application or Application Service Provider 's Sponsor must first establish that its project is an appropriate one for the OLA/ASP model, prior to engaging in any additional infrastructure teams within McBride Financial Services or any external Application Service Providers. The department wanting to use an Online Loan Application or any Application Service Providers service must confirm that the Application Service Providers chosen to host the loan applications of McBride Financial Services complies with this policy.…

    • 601 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Mcbride Marketing Paper Essay Example
    • 1270 Words
    • 6 Pages

    Mcbride Marketing Paper Essay Example

    McBride Financial Service is a mortgage lender based out of Boise, Idaho. The goal of the company is to develop into most brilliant cost mortgage contributor by utilizing modern technology while keeping interest rates low. McBride always wishes to increase its current growth by expanding into five additional states Montana, North Dakota, Idaho, South Dakota and Wyoming. McBride will also strive toward improving the standard of the company with the traditional loans for purchasing and refinancing homes such as FHA and VA.…

    • 1270 Words
    • 6 Pages
    Better Essays
    Read More
  • Good Essays

    Bsa 310 Week 4 Paper
    • 773 Words
    • 4 Pages

    Bsa 310 Week 4 Paper

    After our meeting last week, Lewis consulting agreed to undertake the exciting challenge of developing and implementing a new-age marketing program that will help target demographics that McBride has had little success in penetrating. The following document outlines how Lewis consulting will perform market research to gather the criteria your target customers will respond to, as well as what types of media McBride Financial Services should look to utilize. This document will outline how to use today’s technology to McBride’s advantage.…

    • 773 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Mortgage Lenders Of America Case Study
    • 302 Words
    • 2 Pages

    Mortgage Lenders Of America Case Study

    Although not one of the largest mortgage service companies in the nation, Mortgage Lenders of America is growing rapidly. Headquartered in Kansas City, Kansas, the lender serves 34 U.S. states with FHA, USDA and VA government-backed loans in addition to conventional loans, however, they do not offer Fannie Mae or Freddie Mac mortgages. Much of the lender's business is from online customers; their website offers information about their services and it also gives consumers a way to verify the lender's licensing.…

    • 302 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Westpac Case Study
    • 1387 Words
    • 6 Pages

    Westpac Case Study

    Please find below a personal example of our recent dealings with a finance and mortgage broker.…

    • 1387 Words
    • 6 Pages
    Better Essays
    Read More
  • Good Essays

    Mcbride Marketing
    • 873 Words
    • 4 Pages

    Mcbride Marketing

    The purpose of this paper is to develop a marketing plan for McBride Financial Service. The paper will include what type of market research McBride should undertake. The various types of media Mcbride should use in the marketing plan. This paper will cover McBride’s target markets and explain why they are targets for McBride Financial Service. This paper will also cover what the considerations are for McBride to conduct a portion of their marketing on the Internet.…

    • 873 Words
    • 4 Pages
    Good Essays
    Read More
  • Better Essays

    Mcbride Financial Security Policy Paper Essay Example
    • 897 Words
    • 4 Pages

    Mcbride Financial Security Policy Paper Essay Example

    The following policy is in response to McBride Financial Service's request to develop a security policy that will address its loan departments current needs as well as any issues that may arise involving online loan applications. McBride's target market comprises of an upscale demographic. Most of the individuals that request mortgages through this company are professionals, retirees, and families purchasing their primary or secondary home.(University of Phoenix, 2005) This is a market who is customarily aware of any changes to their personal information and/or financial records. Therefore securing this information is of extreme importance and essential to the longevity of McBride Financial Services. The new security policy for the loan department will include areas, such as: Physical Security, Data Backup, Account Access Controls, Training, and Non-Compliance.…

    • 897 Words
    • 4 Pages
    Better Essays
    Read More
  • Best Essays

    Fannie Mae
    • 2040 Words
    • 9 Pages

    Fannie Mae

    Fannie Mae is a leading mortgage company and one of the most financially successful businesses within its industry. Given the salient features of the organization that has culminated into its current standing, this report offers a brief but concise overview of the corporation.…

    • 2040 Words
    • 9 Pages
    Best Essays
    Read More
  • Good Essays

    Current Ethical Issues
    • 907 Words
    • 4 Pages

    Current Ethical Issues

    “Upbeat Financial Services will be the preeminent provider of low cost mortgage services using state-of-the-art technology in the five state areas of Idaho, Montana, Wyoming, North Dakota, and South Dakota. We thank you in supporting our mission!” Upbeat Financial Services offer their clients the most efficient and effective processing of mortgage applications from beginning to end. Not only do they work with families and individuals that are purchasing properties, but they also service professionals looking for a secondary or a primary residence, and retirees looking to purchase secondary or a primary residence. This wide range of clients could present some ethical dilemmas.…

    • 907 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Week 2 Progress Report
    • 272 Words
    • 2 Pages

    Week 2 Progress Report

    McBride Financial Services, one of the Virtual Organizations, is currently opening offices in Boise, Idaho and Sioux Falls, South Dakota. Select one of the locations and prepare a comprehensive risk assessment for McBride’s management team. The risk assessment should identify the background and potential risks that could impact the operation of the business. It will provide ………

    • 272 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Honest Mortgage Brokers
    • 424 Words
    • 2 Pages

    Honest Mortgage Brokers

    People have learned to distrust mortgage brokers, because word of mouth has told them that many of these brokers are crooks who are only in it to line their own pockets. In some cases, this distrust is justified. However, as in all businesses, there are many good brokers mixed among the bad, and the only trick is in finding one that will give you the best service at the most reasonable cost. Honest mortgage brokers can show you the tricks of the mortgage business while getting you the best loan terms available, because they have the contacts that you don't have on your own. What you need, though, is how to find that honest person, and this article is here to show you how.…

    • 424 Words
    • 2 Pages
    Good Essays
    Read More
  • Better Essays

    Risk Management
    • 2368 Words
    • 10 Pages

    Risk Management

    McBride Financial Services is currently opening an office in Sioux Falls, SD and requires a comprehensive risk assessment for McBride’s management team. The risk assessment should identify potential risks that could impact the operation of the business including;…

    • 2368 Words
    • 10 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Unit 4 Digital Marketing
    • 514 Words
    • 2 Pages

    Unit 4 Digital Marketing

    There are many advantages and disadvantages to using digital marketing for different applications. For example, when a business uses social media channels to promote a product or service, they can choose to use social media channels such as Facebook, Twitter, Google+ and more. Below I have explored the strengths and weaknesses of using digital media as a whole.…

    • 514 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    The Advantages and Disadvantages of Internet Advertising 1
    • 416 Words
    • 2 Pages

    The Advantages and Disadvantages of Internet Advertising 1

    There are four main advantages of internet advertising. The first benefit is the speed of spread. The Internet is open, 24 hours a day, 7 days a week (Smith 2005). People can browse the advertisement anytime. Secondly, the advertisement can be spread everywhere. The internet connects with each country’s web site. Thirdly, the cost of spreading advertisement is cheaper than other ways (Smith 2005). For example, a magazine firm, the company can transfer the announcement of products directly without employing other media (Smith 2005). The final advantage is that the advertisement is full of life on the internet. People could see many exciting short film about goods. If people buy a newspaper or magazine, just some pictures without color on the paper. For instance, an advertisement about mobile phone, people only see the surface of phone, but when people watch the short film, many functions and features are showed for customers.…

    • 416 Words
    • 2 Pages
    Good Essays
    Read More