Mashbox Feasibility Study
ET9121- Introduction to Entrepreneurship
Full Feasibility Report- Mashbox
Prepared for: Asst Professor Marilyn Ang
Prepared by:
Charlene Liew ( U1010116H )
Tan Wan Ting ( U1010742D)
TABLE OF CONTENTS
1. Product/Service Feasibility 2
1.1. Introduction 2
1.2. Product summary report 6
2. Industry/Market Feasibility 14
2.1. industry feasibility 14
2.2. target market feasibility 20
2.3. market timeliness 42
2.4. conclusion 46
3. Organisational feasibility 48
3.1. Management prowess 48
3.2. resource sufficiency 53
3.3. conclusion 56
4. Financial feasibility 58
4.1. Total startup cost 58
4.2. annual sales 59
4.3. breakeven point 61
4.4. financial performance of similar firms 62
4.5. overall financial attractiveness 64
4.6. conclusion 72
5. Overall feasibility 75
5.1. product/concept feasibility 75
5.2. industry/market feasibility 76
5.3. organisational feasibility 77
5.4.Financial feasibility 78
5.5. overall feasibility 79
6. references 80
7. appendixes 82
7.1. appendix a – financial tables 83
7.2. Appendix b – conducted interviews 86
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Part 1: Product/Service Feasibility 1.1 Introduction
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Founders
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We are a group of undergraduates who are exploring the concept of entrepreneurship and are keen on revolutionizing the cosmetic industry. We see the potential of bringing the experience of trying on and purchasing makeup to a whole new level of convenience and efficiency. In addition, we feel that the
Full Feasibility Report- Mashbox
Prepared for: Asst Professor Marilyn Ang
Prepared by:
Charlene Liew ( U1010116H )
Tan Wan Ting ( U1010742D)
TABLE OF CONTENTS
1. Product/Service Feasibility 2
1.1. Introduction 2
1.2. Product summary report 6
2. Industry/Market Feasibility 14
2.1. industry feasibility 14
2.2. target market feasibility 20
2.3. market timeliness 42
2.4. conclusion 46
3. Organisational feasibility 48
3.1. Management prowess 48
3.2. resource sufficiency 53
3.3. conclusion 56
4. Financial feasibility 58
4.1. Total startup cost 58
4.2. annual sales 59
4.3. breakeven point 61
4.4. financial performance of similar firms 62
4.5. overall financial attractiveness 64
4.6. conclusion 72
5. Overall feasibility 75
5.1. product/concept feasibility 75
5.2. industry/market feasibility 76
5.3. organisational feasibility 77
5.4.Financial feasibility 78
5.5. overall feasibility 79
6. references 80
7. appendixes 82
7.1. appendix a – financial tables 83
7.2. Appendix b – conducted interviews 86
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-------------------------------------------------
-------------------------------------------------
-------------------------------------------------
-------------------------------------------------
-------------------------------------------------
-------------------------------------------------
-------------------------------------------------
Part 1: Product/Service Feasibility 1.1 Introduction
-------------------------------------------------
Founders
-------------------------------------------------
We are a group of undergraduates who are exploring the concept of entrepreneurship and are keen on revolutionizing the cosmetic industry. We see the potential of bringing the experience of trying on and purchasing makeup to a whole new level of convenience and efficiency. In addition, we feel that the