Mary Kay Inc
Mary Kay Inc
December 2005 List of Contents and Tables
1. INTRODUCTION 1
1.1 Key Facts 1
Summary 1 Mary Kay Inc: Key Facts 1
2. CORPORATE OVERVIEW 1
2.1 Financial Performance 1
Table 1 Mary Kay Inc.: Financial Summary 2000-2004 1
2.2 Geographic Coverage 2
Table 2 Mary Kay Inc.: Sales by Region 2000-2004 2
2.3 Business Focus 3
Table 3 Mary Kay Inc.: Sales by Division 2000-2004 3
Chart 1 Mary Kay Inc.: % Sales by Division 2004 3
3. STRATEGIC OVERVIEW 3
3.1 Operational Strategies 3
3.2 Market Development 4
Table 4 Mary Kay Inc.: World Sales Performance of Company's Major Markets 5
4. COSMETICS AND TOILETRIES BUSINESS OF MARY KAY INC 5
4.1 Cosmetics and Toiletries Business Development 5
4.2 Cosmetics and Toiletries Net Sales & Profits 6
Table 5 Mary Kay Inc: Cosmetics and Toiletries Sales 2001-2004 7
5. MARY KAY INC PERFORMANCE IN COSMETICS AND TOILETRIES 7
5.1 Competitive Context 7
5.2 Company World Market Shares 7
Table 6 Mary Kay Inc: World Cosmetics and Toiletries Shares & Rankings by Sector 2001-2004 8
5.3 Company Shares by Region and Sector 8
Table 7 Mary Kay Inc: Regional Shares of Cosmetics and Toiletries by Sector 2004 9
5.4 Marketing Strategies 10
5.5 Distribution Strategies 10
6. MARY KAY INC COSMETICS AND TOILETRIES BRAND ASSESSMENT 11
6.1 Brand Portfolio 11
6.2 New Product Development 12
6.3 Core Brands 12
Table 8 Mary Kay Inc: Mary Kay Brand Shares in Cosmetics and Toiletries 2001-2004 13
Table 9 Mary Kay Inc: Mary Kay Regional Shares by Sector 2004 14
7. MARY KAY INC COSMETICS AND TOILETRIES STRATEGIC EVALUATION 15
7.1 Mary Kay Inc Sector Potential 15
Table 10 Mary Kay Inc: World Sales Performance of Key Sectors of Involvement 2004 16
7.2 SWOT Analysis 17
7.3 Future Prospects for Cosmetics and Toiletries Business 18
8. APPENDICES 19
8.1 Appendix 1 Mary Kay Inc Brand Portfolio 20
Summary 2 Mary Kay Inc: Cosmetics and Toiletries Brands 2004 20
8.2 Appendix 2 Subsidiaries and Affiliates of Mary Kay Inc
December 2005 List of Contents and Tables
1. INTRODUCTION 1
1.1 Key Facts 1
Summary 1 Mary Kay Inc: Key Facts 1
2. CORPORATE OVERVIEW 1
2.1 Financial Performance 1
Table 1 Mary Kay Inc.: Financial Summary 2000-2004 1
2.2 Geographic Coverage 2
Table 2 Mary Kay Inc.: Sales by Region 2000-2004 2
2.3 Business Focus 3
Table 3 Mary Kay Inc.: Sales by Division 2000-2004 3
Chart 1 Mary Kay Inc.: % Sales by Division 2004 3
3. STRATEGIC OVERVIEW 3
3.1 Operational Strategies 3
3.2 Market Development 4
Table 4 Mary Kay Inc.: World Sales Performance of Company's Major Markets 5
4. COSMETICS AND TOILETRIES BUSINESS OF MARY KAY INC 5
4.1 Cosmetics and Toiletries Business Development 5
4.2 Cosmetics and Toiletries Net Sales & Profits 6
Table 5 Mary Kay Inc: Cosmetics and Toiletries Sales 2001-2004 7
5. MARY KAY INC PERFORMANCE IN COSMETICS AND TOILETRIES 7
5.1 Competitive Context 7
5.2 Company World Market Shares 7
Table 6 Mary Kay Inc: World Cosmetics and Toiletries Shares & Rankings by Sector 2001-2004 8
5.3 Company Shares by Region and Sector 8
Table 7 Mary Kay Inc: Regional Shares of Cosmetics and Toiletries by Sector 2004 9
5.4 Marketing Strategies 10
5.5 Distribution Strategies 10
6. MARY KAY INC COSMETICS AND TOILETRIES BRAND ASSESSMENT 11
6.1 Brand Portfolio 11
6.2 New Product Development 12
6.3 Core Brands 12
Table 8 Mary Kay Inc: Mary Kay Brand Shares in Cosmetics and Toiletries 2001-2004 13
Table 9 Mary Kay Inc: Mary Kay Regional Shares by Sector 2004 14
7. MARY KAY INC COSMETICS AND TOILETRIES STRATEGIC EVALUATION 15
7.1 Mary Kay Inc Sector Potential 15
Table 10 Mary Kay Inc: World Sales Performance of Key Sectors of Involvement 2004 16
7.2 SWOT Analysis 17
7.3 Future Prospects for Cosmetics and Toiletries Business 18
8. APPENDICES 19
8.1 Appendix 1 Mary Kay Inc Brand Portfolio 20
Summary 2 Mary Kay Inc: Cosmetics and Toiletries Brands 2004 20
8.2 Appendix 2 Subsidiaries and Affiliates of Mary Kay Inc