Kimberly Clark is a worldwide leading health and hygiene company, and has won global recognition in relation to social and environmental responsibilities. In spite of this recognition, the nature of the FMCG industry has hindered the extensive efforts of KCA’s CSR programs and activities. To reduce consumer scepticism and enhance consumer confidence with KCA, we have identified key elements instigating reform within their current CSR policies.
Despite KCA’s extensive involvement of CSR programs and activities, the nature of the FMCG industry has consequentially undermined the sincerity and credibility of KCA’s proactive efforts to take social responsibility beyond the realms of meeting legal obligations.
To address these …show more content…
Australian government uses various legislations to govern the environment and social responsibility aspects. Examples of the environmental laws include The Environment Protection and Biodiversity Conservation Act 1999, National Environment Protection Council Act 1994, National Greenhouse and Energy Reporting Act 2007. Additionally, the social and responsibility laws include Occupational Health and Safety Act 1991 and Racial Discrimination Act 1975.
Economic
Due to the current economic conditions, it had made CSR more challenging and requires social programs to support the community more than ever before. However, a recent study from the Australian Centre for Corporate Social Responsibility shows that despite the downturn of the economy, Australian companies are still expanding the investment in CSR programs. A downturn provides an opportunity for companies to leverage greater non-financial resources (Lau, 2009).
Dow Jones Sustainability Indexes and FTSE4Good Index Series are designed to measure and track financial performance of leading sustainability-driven companies. FTSE4Good Index includes: environmental sustainability, human rights, supply chain labour standards, anti-corruption and Climate