Marketing Theory and Example
Topic : Marketing. 1.introduce to marketing.
The major purpose of marketing is to recognize the individual and societal needs. If a product is produced without consumption, it will not be able to bring any profits to the manufacturer. Therefore, the brief definition of marketing is to evaluate people’s needs profitably.
In 1985, the American Marketing Association defines marketing as follow:
Marketing is the activity, set of processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
The Marketing Institute of the Great Britain defines marketing as a managing and organizing process of a whole business operation from realizing and manipulating people’s interests and desirability to specific products to urge them buying those products. In addition, marketing’s responsibility is to deliver the products from manufacturers to the end consumers in order to gain the predictable profits.
People evaluate marketing as the art of selling.
According to Professor Philip Kotler, marketing is the process of satisfying customer needs and wants by the exchange methods.
In general, nowadays marketing is the process of satisfying customer wants and needs while meeting organizational objectives. However, marketing is different from sales.
• Marketing: do research and business analysis, plan distribution, promote sales; create marketing plans and strategies to approach the marketplace.
• Sales: create customer lists, anticipate sales, perform selling projects, etc.
Marketing is the beginning of a sales process, but marketing can result in sales. However, marketing promotes a brand while sales can express its worth. Although selling process is a part of marketing strategy, marketing is not sales.
• The essential contents of marketing:
1. Marketing plan
2. research and divide to market
3. Strategic direction of marketing
4. Describing the target market
5. The marketing mix
6. Public relations
7.
The major purpose of marketing is to recognize the individual and societal needs. If a product is produced without consumption, it will not be able to bring any profits to the manufacturer. Therefore, the brief definition of marketing is to evaluate people’s needs profitably.
In 1985, the American Marketing Association defines marketing as follow:
Marketing is the activity, set of processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
The Marketing Institute of the Great Britain defines marketing as a managing and organizing process of a whole business operation from realizing and manipulating people’s interests and desirability to specific products to urge them buying those products. In addition, marketing’s responsibility is to deliver the products from manufacturers to the end consumers in order to gain the predictable profits.
People evaluate marketing as the art of selling.
According to Professor Philip Kotler, marketing is the process of satisfying customer needs and wants by the exchange methods.
In general, nowadays marketing is the process of satisfying customer wants and needs while meeting organizational objectives. However, marketing is different from sales.
• Marketing: do research and business analysis, plan distribution, promote sales; create marketing plans and strategies to approach the marketplace.
• Sales: create customer lists, anticipate sales, perform selling projects, etc.
Marketing is the beginning of a sales process, but marketing can result in sales. However, marketing promotes a brand while sales can express its worth. Although selling process is a part of marketing strategy, marketing is not sales.
• The essential contents of marketing:
1. Marketing plan
2. research and divide to market
3. Strategic direction of marketing
4. Describing the target market
5. The marketing mix
6. Public relations
7.