Principles of Marketing
A.Definitions Of Marketing
1. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.[American Marketing Association(AMA) Board Of Directors]
2. Marketing is the science and art of exploring, creating and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and qualifies the size of the identified market and the profit potential.[Dr. Philip Kotler]
3. Marketing is traditionally the means by which an organization communicates to, connects with and engages its target audience to convey the value of and ultimately sell its products and services.[Julie Barile]
4. Marketing is the process by which a firm profitably translates customer needs into revenue.[Mark Burgess- Managing partner, Blue focus Marketing]
5. Marketing is meeting the needs and wants of a customer, that is when someone buys something he/she must be satisfied of what he/she bought.[Andrew Cohen]
6. Marketing is building your brand, convincing people that your brand is the best and protecting the relationship you build with your customers. [Marjorie Clayman, Director Of Development, Clayman Advertising Inc.]
7. Marketing is creating irresistible experiences that connect with people personally and create the desire to share with others.[Saul Colt]
8. Marketing is ultimately responsible to create enterprise value via the brand, the face of the business strategy. To do so, marketing identifies the target, attractive high growth segments. Marketing drives the organization to define the single minded, differentiated brand value proposition and deliver on it every single day across every touch point. Marketing ensures the delivery of a compelling, differentiated offer to that target and proposition. And, marketing measures and improves the consumers/
1. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.[American Marketing Association(AMA) Board Of Directors]
2. Marketing is the science and art of exploring, creating and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and qualifies the size of the identified market and the profit potential.[Dr. Philip Kotler]
3. Marketing is traditionally the means by which an organization communicates to, connects with and engages its target audience to convey the value of and ultimately sell its products and services.[Julie Barile]
4. Marketing is the process by which a firm profitably translates customer needs into revenue.[Mark Burgess- Managing partner, Blue focus Marketing]
5. Marketing is meeting the needs and wants of a customer, that is when someone buys something he/she must be satisfied of what he/she bought.[Andrew Cohen]
6. Marketing is building your brand, convincing people that your brand is the best and protecting the relationship you build with your customers. [Marjorie Clayman, Director Of Development, Clayman Advertising Inc.]
7. Marketing is creating irresistible experiences that connect with people personally and create the desire to share with others.[Saul Colt]
8. Marketing is ultimately responsible to create enterprise value via the brand, the face of the business strategy. To do so, marketing identifies the target, attractive high growth segments. Marketing drives the organization to define the single minded, differentiated brand value proposition and deliver on it every single day across every touch point. Marketing ensures the delivery of a compelling, differentiated offer to that target and proposition. And, marketing measures and improves the consumers/