Marketing Sephora
11/4/2012 | | MARKETING REPORT |
| MARKETING REPORT |
Table of Content: * Introduction * Company overview * Market Trend Analysis * Political * Economic * Socio –Cultural * Technological * Environmental * Legal * Industry Trend Analysis * Threat of entry * Supplier Power * Customer Power * Buyer power * Threat of substitute products * Rivalry among existing firms * Customer * SWOT * Strengths * Weaknesses * Opportunities * Threats * Recommendations * Conclusion
Introduction
Despite unattractive outlook of current economic climate, there are still a room for businesses to grow and expand their markets. Therefore it is very important for any to be aware about internal and external aspects of the market and industry to make right decisions.
Marketing is a crossing point between an organisation and external world. For the business successfully operate in particular market it needs to balance the capabilities and assets of the company with opportunities outside the internal environment of the business.
This is a marketing report, which will examine and analyse possibility for the French based chain of cosmetic stores called Sephora to enter UK market.
The first part of the report will give a brief overview of the company, which will then be followed by Macro- Environmental Trend analysis of the market. This will be done by means of the application of PESTEL model, which will examine political, economic, socio-cultural, technological, environmental and legal characteristics of the market.
The next part of the report will examine an industry trend analysis, in order to identify potential threats of entry, supplier and customer power as well as amylase competition and rivalry. Then the report will talk about customer and their change of behaviour.
The latter part of the report will look at strength, weaknesses, opportunities and threats for Sephora to enter UK market.
The
| MARKETING REPORT |
Table of Content: * Introduction * Company overview * Market Trend Analysis * Political * Economic * Socio –Cultural * Technological * Environmental * Legal * Industry Trend Analysis * Threat of entry * Supplier Power * Customer Power * Buyer power * Threat of substitute products * Rivalry among existing firms * Customer * SWOT * Strengths * Weaknesses * Opportunities * Threats * Recommendations * Conclusion
Introduction
Despite unattractive outlook of current economic climate, there are still a room for businesses to grow and expand their markets. Therefore it is very important for any to be aware about internal and external aspects of the market and industry to make right decisions.
Marketing is a crossing point between an organisation and external world. For the business successfully operate in particular market it needs to balance the capabilities and assets of the company with opportunities outside the internal environment of the business.
This is a marketing report, which will examine and analyse possibility for the French based chain of cosmetic stores called Sephora to enter UK market.
The first part of the report will give a brief overview of the company, which will then be followed by Macro- Environmental Trend analysis of the market. This will be done by means of the application of PESTEL model, which will examine political, economic, socio-cultural, technological, environmental and legal characteristics of the market.
The next part of the report will examine an industry trend analysis, in order to identify potential threats of entry, supplier and customer power as well as amylase competition and rivalry. Then the report will talk about customer and their change of behaviour.
The latter part of the report will look at strength, weaknesses, opportunities and threats for Sephora to enter UK market.
The
References: M Mintel ‘Female Beauty and Personal Care consumer’ (2010), accessed at http://academic.mintel.com Mintel ‘Colour Cosmetics’ (2012), accessed at http://academic.mintel.com Mintel’ Consumer lifestyles in the United Kingdom’ (2011), accessed at http://academic.mintel.com Mintel ‘Facial Skincare’ (2012), accessed at http://academic.mintel.com O