Marketing Plan - Cold Stone
Contents
Product Statement.....................................................................................................4 Analysis of the External Environment.........................................................................5 Industry Trends.......................................................................................................5 Competitive Trends.................................................................................................7 Brand Competitors...............................................................................................7 Product Competitors............................................................................................7 Generic Competitors..........................................................................................10 Total Budget Competitors..................................................................................10 Political Trends, Legal Trends and Regulatory Trends...........................................11 Franchising.........................................................................................................11 Food and Drug Administration...........................................................................11 Technological Trends............................................................................................13 Economic Trends...................................................................................................14 Cultural Trends......................................................................................................17 Analysis of the Customer Environment.....................................................................19 Who.......................................................................................................................19 How many.............................................................................................................20
Product Statement.....................................................................................................4 Analysis of the External Environment.........................................................................5 Industry Trends.......................................................................................................5 Competitive Trends.................................................................................................7 Brand Competitors...............................................................................................7 Product Competitors............................................................................................7 Generic Competitors..........................................................................................10 Total Budget Competitors..................................................................................10 Political Trends, Legal Trends and Regulatory Trends...........................................11 Franchising.........................................................................................................11 Food and Drug Administration...........................................................................11 Technological Trends............................................................................................13 Economic Trends...................................................................................................14 Cultural Trends......................................................................................................17 Analysis of the Customer Environment.....................................................................19 Who.......................................................................................................................19 How many.............................................................................................................20