Marketing Research Paper
Marketing Research Paper: Nike vs. Adidas
The battle is on between Nike and Adidas since both companies are the two largest widespread sports apparel manufactures in the world. Statistics show Nike having the upper hand and governs the sports market around the world except in Europe in sales and sponsorships. Nike owns the Jordan Brand, Umbro, Hurley, Converse and Cole Haan; whereas, Adidas owns Reebok, Taylor Made Golf Company and Rockport. Nike is contracting more than seven-hundred shops all over the world and has offices located in forty-six countries including the United States; however, most of its manufacturing companies are located within Asia. Each company is obligated to have a motto to facilitate customers with what the company’s purpose is and to abet positive recognition to the company’s brand; therefore, Nikes trademarks are the popular Swoosh logo and “Just Do It.” In contrast, Adidas proudly developed their motto to be “Is All In” which has facilitated them to compete with Nike and the other brands each day. Their stunning, trendy trademark logo is a three parallel stripe design. Adidas is a German sporting apparel manufacturer founded in 1948; furthermore, is most popular in Europe and second in the world behind Nike. The company’s yearly fiscal revenue is close to $14 billion United States dollars. Adidas manufactures many types of shoes ranging from baseball, basketball, football, motorsports, outdoor, rugby, running, skate, and soccer. Just like any sport, the business companies compete each day for the top position on the podium rankings. Each company has to work with their suppliers to aid to their costumers satisfaction and gain new business each day. In the marketing plan tactics, each company has to develop their own mission statement; therefore, Nike has developed one of the most inspiring mission statements to the customers across the world; which happens to be "to bring inspiration and innovation to every athlete in the world.
The battle is on between Nike and Adidas since both companies are the two largest widespread sports apparel manufactures in the world. Statistics show Nike having the upper hand and governs the sports market around the world except in Europe in sales and sponsorships. Nike owns the Jordan Brand, Umbro, Hurley, Converse and Cole Haan; whereas, Adidas owns Reebok, Taylor Made Golf Company and Rockport. Nike is contracting more than seven-hundred shops all over the world and has offices located in forty-six countries including the United States; however, most of its manufacturing companies are located within Asia. Each company is obligated to have a motto to facilitate customers with what the company’s purpose is and to abet positive recognition to the company’s brand; therefore, Nikes trademarks are the popular Swoosh logo and “Just Do It.” In contrast, Adidas proudly developed their motto to be “Is All In” which has facilitated them to compete with Nike and the other brands each day. Their stunning, trendy trademark logo is a three parallel stripe design. Adidas is a German sporting apparel manufacturer founded in 1948; furthermore, is most popular in Europe and second in the world behind Nike. The company’s yearly fiscal revenue is close to $14 billion United States dollars. Adidas manufactures many types of shoes ranging from baseball, basketball, football, motorsports, outdoor, rugby, running, skate, and soccer. Just like any sport, the business companies compete each day for the top position on the podium rankings. Each company has to work with their suppliers to aid to their costumers satisfaction and gain new business each day. In the marketing plan tactics, each company has to develop their own mission statement; therefore, Nike has developed one of the most inspiring mission statements to the customers across the world; which happens to be "to bring inspiration and innovation to every athlete in the world.
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