MARKETING PLAN PAPER FINAL
Running Head: HOW TO WRITE A MARKETING PLAN
How to Write a Marketing Plan?
Marketing Plan
A marketing plan is basically a business plan of the company. It enlightens on how the company is going to work and what marketing strategies it will incorporate in order to achieve a successfully running business. It can also be referred as a blueprint of the company’s entire marketing efforts. It communicates to the customers on the value of goods and services.
Having an effective marketing plan can inadvertently improve the company’s reputation as well as its business. A marketing plan involves a blend of various creative ideas which can help establish a business. Making one’s name in a brand new market and then generating awareness regarding your product has to be one of the most difficult aspects, but it can be achieved by having appropriate marketing plans. Getting someone to buy your product is exceedingly difficult and tiresome, but attracting customers to your product is one of the easiest ways to get your brand established, recognized and well known.
A marketing plan has two functions around which it unfathomably revolves. One of the functions is strategy and the other one is tactic. It involves both, building up of an effective strategy which includes primarily of how the marketing plan has to be brought into action, whereas the other one, that is, tactic basically involves of when the plan has to be implemented and what would be the best time to bring it forward. In most of the organizations, ‘strategic planning’ is an annual process and takes place before a new year starts. However, in some organizations which have been established already and are flourishing by a far margin or so; the strategic plans of such companies may stretch to about three to four years.
Strategic planning is matching of a firm’s resources with the market opportunities over the long run. The essential components of strategic planning are market segmentation and
How to Write a Marketing Plan?
Marketing Plan
A marketing plan is basically a business plan of the company. It enlightens on how the company is going to work and what marketing strategies it will incorporate in order to achieve a successfully running business. It can also be referred as a blueprint of the company’s entire marketing efforts. It communicates to the customers on the value of goods and services.
Having an effective marketing plan can inadvertently improve the company’s reputation as well as its business. A marketing plan involves a blend of various creative ideas which can help establish a business. Making one’s name in a brand new market and then generating awareness regarding your product has to be one of the most difficult aspects, but it can be achieved by having appropriate marketing plans. Getting someone to buy your product is exceedingly difficult and tiresome, but attracting customers to your product is one of the easiest ways to get your brand established, recognized and well known.
A marketing plan has two functions around which it unfathomably revolves. One of the functions is strategy and the other one is tactic. It involves both, building up of an effective strategy which includes primarily of how the marketing plan has to be brought into action, whereas the other one, that is, tactic basically involves of when the plan has to be implemented and what would be the best time to bring it forward. In most of the organizations, ‘strategic planning’ is an annual process and takes place before a new year starts. However, in some organizations which have been established already and are flourishing by a far margin or so; the strategic plans of such companies may stretch to about three to four years.
Strategic planning is matching of a firm’s resources with the market opportunities over the long run. The essential components of strategic planning are market segmentation and
Bibliography: Abell, D. F. (1980). Defining the business: the starting point of strategic planning. Alhabeeb, M. J. (2012). Break-Even Analysis. Mathematical Finance . Chernatony, L. d. (2011). Creating Powerful Brands (4th ed.). Oxford, Great Britain: Elsevier Ltd. E Blocher, K. C. (2001). Cases And Readings In Strategic Cost Management For Use With Cost Management: A Strategic Emphasis Author: Edward Blocher. Emerson, M. F. (2014, April 29). Seven Essential Components to a Marketing Plan. Inc. Fisher, S. (2009). Guiide to Wriitiing a Kiillller Marketiing Pllan. Linton, I. (2014). Strategies to Overcome Marketing Threats. Chron . Luther, W. M. (2011). The Marketing Plan: How to Prepare and Implement it. McDonald, M. (2007). Malcolm McDonald on Marketing Planning. Westwood, J. (2002). The Marketing Plan: A Step-by-step Guide.