Arimounts Deodorant
Running head: ( CREATING A MARKETING PLAN)
Creating A Marketing Plan
Aneez Mohammed
Columbia Southern University
Abstract.
A company is defined through its strengths ,weakness , opportunities and threats. The term SWOT is the analysis known as the scanning of any corporation to measure its performance for future. This paper discusses a marketing plan of Arimount's new product sshhh! deodorant and briefly discusses the top three competitors.
A Marketing Plan
The concept of marketing is to deliver products to consumers with the ability of making an impact that meets the needs of profitability. Keller (2012) states marketing is about identifying the human and social needs through furnishing consumers." The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself" (Keller,2012,p.5).Therefore the product or service should be available. A SWOT analysis is used to determine a company's stance in the business world amongst its competitors that measures its strengths, weakness ,opportunities and threats (Keller,2012). The following describes the marketing plan for Arimount and its new product the sshhh! deodorant.
(2.0) Situational Analysis Arimount is a well known grooming and beauty company that has been in market for 20 years. Its brand and customer base consists of grooming supplies and beauty products. Arimount's new product, the sshhh! deodorant is set to top the market share with the help of its marketing team.
(2.1) Market Summary The target markets for the new product are customers of all ages throughout the world. Because Arimount has been in business for 20 years it has gathered up market intelligence on the customer and their needs.
(2.1.1) Market Demographics & Behavior Factors
The typical customer for the sshhh! deodorant would not have a set geographic area and the product would be available on the internet for both domestic and international customers
Creating A Marketing Plan
Aneez Mohammed
Columbia Southern University
Abstract.
A company is defined through its strengths ,weakness , opportunities and threats. The term SWOT is the analysis known as the scanning of any corporation to measure its performance for future. This paper discusses a marketing plan of Arimount's new product sshhh! deodorant and briefly discusses the top three competitors.
A Marketing Plan
The concept of marketing is to deliver products to consumers with the ability of making an impact that meets the needs of profitability. Keller (2012) states marketing is about identifying the human and social needs through furnishing consumers." The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself" (Keller,2012,p.5).Therefore the product or service should be available. A SWOT analysis is used to determine a company's stance in the business world amongst its competitors that measures its strengths, weakness ,opportunities and threats (Keller,2012). The following describes the marketing plan for Arimount and its new product the sshhh! deodorant.
(2.0) Situational Analysis Arimount is a well known grooming and beauty company that has been in market for 20 years. Its brand and customer base consists of grooming supplies and beauty products. Arimount's new product, the sshhh! deodorant is set to top the market share with the help of its marketing team.
(2.1) Market Summary The target markets for the new product are customers of all ages throughout the world. Because Arimount has been in business for 20 years it has gathered up market intelligence on the customer and their needs.
(2.1.1) Market Demographics & Behavior Factors
The typical customer for the sshhh! deodorant would not have a set geographic area and the product would be available on the internet for both domestic and international customers