Preview

961 Beer: Lauching a Lebanese Beer Company

Better Essays
Open Document
Open Document
1366 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
961 Beer: Lauching a Lebanese Beer Company
Case Analysis: 961 Beer: Launching A Lebanese Brewing Company

Introduction
961 Beer has a fascinating history which illustrates to aspiring entrepreneurs that with hard work and determination, even crazy business ideas are able to succeed. At a time when building were being destroyed and the city of Beirut, Lebanon was in shambles, the founders of 961 Beer decided to move forward with founding Lebanon’s first craft brewing company – a surprising fact because this region of the world begin the tradition of brewing beer. As discussed below within the framework of a SWOT analysis, several factors contributed to the success of the company, and will play an integral part in the company’s future as it expands to meet demand.
SWOT Analysis A SWOT analysis is meant to drive a company into meaningful action to capitalize on its strengths to seize opportunities as well as protect itself from outside threats or internal weaknesses. Strengths 961 Beer is fortunate in that it benefits from several internal strengths. Organizationally, the company is simplistic: with few employees and condensed management, the company is able to benefit from the strong direction of a select few. In addition, the few people involved, particularly Hajjar and Henrik, have a passion for food and drink and enjoy the process of providing high quality wine to their customers. In addition, with less “baggage” the company is able to quickly innovate and adapt to changes in the customers tastes.
Hajjar is also very passionate about food and wines of the region, leading to his dedication to the success of 961 Beer. He provides leadership that focuses more on the product itself, in order to ensure that it will be a beer that the Lebanese will be proud off. As a recent CEO, Hajjar also appears to bring a substantial amount of capital to initially invest in the business. However, money runs out quickly, and now 961 Beer must pay for itself. The 961 Beer product line also has several

You May Also Find These Documents Helpful

  • Better Essays

    Deutsche Brauerei produced the quality beers over the years. Its net sales and profit have been incredibly growing in recent years. There are many of factors explained their growth. One factor is that they acquired the equipment in 1994 which are efficiency improvement. These new equipment increased their potential output. However, the firm hadn’t reached their full capacity so it means that it can be more potentially productive in the future. The second reason is that they have penetrated the emerging market, Ukraine. The country was attractive after 1995 since the government started on a privatization and a market reform, given larger population of 52 million and its strategic location within Central and Eastern Europe. Since such a nation with process of rapid growth from business activities is favorable for the company, after entering the Ukrainian market in 1998, the company was overnight successful. Also, the beer taste itself provided easy entry opportunities for Deutsche Brauerei.…

    • 2705 Words
    • 11 Pages
    Better Essays
  • Best Essays

    Upon entering into the alcoholic beverage industry in South Africa, Heineken encountered several key issues including legal concerns regarding a contract with SAB Miller, a struggling subsidiary, outdated infrastructure, fragmented retail landscape, ever-changing government laws and regulations, and limited access to a skilled work pool. Since Brandhouse, Heineken’s subsidiary, has been able to establish a local production facility, it has been able to grasp 12.8% of the South African beer market. Strategies and business practices attributing to their success are strategic joint ventures (most notably the DHN JV) with industry giants, re-evaluation and realignment of business practices and organizational goals, innovation, rapid response, and strong CSR practices. Heineken’s entry into South African through the Brandhouse joint venture provides a successful entrance example for adult beverage companies to consider when planning to access to the market. It is highly advised that entry is not done alone. The market is established and highly competitive, leaving little chance of new companies succeeding. Pooling resources is the best strategy in this situation.…

    • 3447 Words
    • 11 Pages
    Best Essays
  • Best Essays

    “To seek long-term profitable growth by offering the highest quality products to the U.S. beer drinker.”…

    • 2639 Words
    • 11 Pages
    Best Essays
  • Powerful Essays

    The Boston Beer Company

    • 4185 Words
    • 17 Pages

    Overview The Boston Beer Company has had amazing success in its transition from a small scale microbrewer to a large scale national brewery. Almost all of the company’s success is due to the Samuel Adams Lager product line, which has hardly changed from the founding of the company in 1984, to the IPO in 1995, to the present day. In fact, much of the appeal of Samuel Adams comes from its microbrew image and the founder, Jim Koch’s, commitment to the brewing process and a premium beer. In recent years, however, the company has implemented a new strategy for growth which has included introducing a light beer that will have more mainstream appeal. While this has increased profits for the company, it has also left the company vulnerable to entry by diluting its brand name. For this reason, the company’s strategy for the immediate future has to make a significant shift, from a strategy of growth to a strategy of protection. It must focus on maintaining its current profits by preventing entry both from small breweries looking to copy the BBC’s strategy and from large breweries looking to use their expansive resources to steal some of BBC’s market share.…

    • 4185 Words
    • 17 Pages
    Powerful Essays
  • Powerful Essays

    Sam Adams Porter Analysis

    • 2077 Words
    • 9 Pages

    Boston Beer gained brand equity as a result of its efforts to create robust brands over the years. The company offers…

    • 2077 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    The two companies that will be the focus of this paper are Anheuser-Busch Companies and Coors Brewing Company (Coors). As of 2009, these two companies held 50.4 percent and 10.8 percent of the U.S. beer market, respectively[1]. The compound annual growth rate of the market value of the U.S. beer industry between 2005 and 2009 was 0.4 percent, reaching $77.6 billion in 2009, while the market volume grew at an even lower 0.2 percent reaching a volume of 24 billion liters.[2] Until 2002, the three major players within the industry, Anheuser-Busch, Coors and Miller Brewing Company, were domestically owned and together earned 75 percent of the industry revenues. This paper focuses on the U.S. beer industry and competitive strategies of two focal companies Anheuser-Busch and Coors, prior to 2009, before global giant InBev acquired Anheuser-Busch. Despite the dominant position of Anheuser-Busch, the different strategies pursued by these two organizations will draw different reactions from each firm, should a significant event impact them. This report highlights the differences in those reactions by (1) presenting an overall view of…

    • 6250 Words
    • 25 Pages
    Powerful Essays
  • Better Essays

    Mountain Man Case Study

    • 1343 Words
    • 6 Pages

    Mountain Man Brewing Company was established as a family concern in 1925 in West Virginia by Guntar Prangle. The company brewed single-product beer, Mountain Man Lager, which won “best beer in West Virginia” and was elected as “America’s Championship Lager”. Mountain Man Lager featured quality, bitter favor and slightly higher-than-average alcohol content that uniquely contributed to the company’s brand equity. Mountain Man was a local market leader and distributed its lager in several states outside West Virginia. By 2005 Mountain Man was generating over $50 million in revenue with over 520,000 barrels of Mountain Man Lager sold. However, Mountain Man had been facing serious challenges. Its revenue was encountering a 2% yearly decrease in 2005 as it faced fierce competition. Light beer was sweeping the beer market and gained 50.4% of volume sales in market share in 2005. Thus, the objective of Mountain Man in this case study is to increase sales revenue by moving into the light beer market. Chris Prangel, son of the company’s owner, hoped to achieve three goals in his marketing campaign: 1.) To produce a light beer in the hope of attracting younger drinkers to the brand; 2.) To sustain the core brand equity of Mountain Man Lager; 3.) To maintain a steady share of its market segment by regaining the 2% annual loss.…

    • 1343 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Big Sky Brew Case Study

    • 1082 Words
    • 5 Pages

    Big Sky Brewing Company was established in 1993 in Missoula, Montana. Neal Leathers, Bjorn Nabozney, and Brad Robinson were the founders. According to the Big Sky Brew website, Brad and Neal had been home brewers in Michigan since the mid 1980’s. They both moved to Missoula, Montana where they fell in love with the Bayern Brewing Company and were very impressed with their lagers. They met Bjorn at the sporting goods store that they temporarily worked at. Bjorn had found out that they were home brewers and wanted to try some. He thought it was so good that he gave them the idea to start up a small town brewing company just like Bayern, since he had his bachelor’s in finance he would take care of the business aspect of the business. From there the business was established and flourished along with some minor complications. Big Sky Brewing Company’s minor complications dealt with all the business aspects that are needed to help a company run well. Throughout this paper we plan to take a deeper look at the accounting, marketing, distribution, and operations management. While looking over those for important aspects of any business we will provide their strengths and weaknesses, and also solutions to those weaknesses. First of all, the accounting aspect of Big Sky Brewing Company could use some help. According to the Big Sky Brewery case study, one of the major problems in the accounting department is lack of information. All of the balance sheets, income statements, and cash-flow statements are very general. They don’t go into specifics as to what their liabilities are or what they assets are. If they were to get audited with this lack of information, they would face fines. For example, they just give a value of total depreciated assets. If the auditor wanted to look at how much each asset depreciated to make sure that they were giving a legitimatequantity. Big Sky Brewery would have to come up with those documents to avoid the heavy fines or problems that they would…

    • 1082 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    This report outlines current trends as well as opportunities and threats to the Canadian Brewing Industry. The results were interpreted based on the research conducted on the three major brewing companies: Heineken N.V., Sleeman Brewery Ltd., and Molson Coors Brewing Co. We identified and compared these breweries in terms of the background, consumer’s opinions and strategic issues the companies are currently facing. Finally, the recommendations provided outline the possibilities for improvement and growth of the industry if the…

    • 2265 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Coopers Business Case

    • 1631 Words
    • 7 Pages

    Coopers Brewery has had a successful journey from its humble beginnings to it third tier position in duopolistic competing market. Coopers has not existed without its share of disturbances and risk of been taken over by a larger global player, however Coopers managed to defend itself. Coopers has positioned itself in a highly competitive market with a differentiated brand and product that has captured a niche market. Coopers has also successfully integrated a high value chain which in turn captures the essence of Coopers at the same time delivering value at multiple stages. In order for Coopers to stay competitive in the future, Cooper’s differentiation strategy can translate into new emerging markets and changing customer tastes for beer and deliver beer to new niche market segment.…

    • 1631 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Grolsch Global Strategy

    • 1520 Words
    • 7 Pages

    Grolsch, a company with a strong history and a highly rated product, has just been purchased by SABMiller. The company is evaluating its global strategy in light of the acquisition and determining how to position and sell its beer going forward. Grolsch has positioned itself well to compete internationally and has leveraged several tools (e.g. the MABA framework, strategic analysis) to effectively expand abroad. However, they must assess whether or not the MABA framework is still useful, what type of international strategy they should pursue (i.e. developed vs. developing markets), and if their adaptation strategies will continue to be an asset in their business development. The initial conclusion, detailed below, is that Grolsch should expand the MABA framework while also leveraging and recognizing the value of SABMiller’s distribution network. They need to maintain focus on international markets, looking at both developed and developing markets to diversify growth opportunities. Success for Grolsch depends on how well they can identify markets where their high-end, premium product will be desirable. But, it will also depend on their ability to adapt the brand image and marketing approach based on the cultural differences of the foreign markets they enter. The subsequent presentation contains exhibits and analysis that support and further develop these conclusions.…

    • 1520 Words
    • 7 Pages
    Good Essays
  • Good Essays

    Case Analysis Saku

    • 780 Words
    • 4 Pages

    The case describes the situation of Saku Olletehase AS on the moment that the management team is discussing their product portfolio plan. Lately the sales of their flagship brand, Saku, fell from 48 per cent to 42.5 per cent of market share. During this decline of beer consumption, they have made gains with other alcoholic and none alcoholic beverages. At this point the management team has to decide upon how to proceed with their product portfolio.…

    • 780 Words
    • 4 Pages
    Good Essays
  • Good Essays

    San Miguel Beer

    • 1660 Words
    • 6 Pages

    GINEBRA SAN MIGUEL, INC. is the most respected spirits and beverage company in the Philippines. We are proud of our heritage as the producer of liquor products that have been part of the Filipino culture and history for over 175 years. Inspired by the loyal patronage of the Filipino, we continue to expand our beverage portfolio to meet our consumers' needs.…

    • 1660 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Blah

    • 65241 Words
    • 261 Pages

    18 Performance review 21 Our competitive advantage 22 Our ‘good-for-you’ beverage portfolio 28 Expanding our portfolio 29 Sustainability 32 People…

    • 65241 Words
    • 261 Pages
    Good Essays
  • Better Essays

    |What does a strategic group map of the global beer industry look like? How strongly is Grupo Modelo positioned in the industry? How |…

    • 1911 Words
    • 8 Pages
    Better Essays

Related Topics