Preview

Marketing Plan on Gyms

Powerful Essays
Open Document
Open Document
5980 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing Plan on Gyms
Jim Active Gym Marketing Plan.
Liam Mullins: 3052944
Jackson Behan: 3051421
Li Pham: 3034902
Tutors Name: John Lawson

JIM ACTIVE GYM

MARKETING PLAN

CANBERRA, ACT, CIVIC

PREPARED BY

LIAM MULLINS

JACKSON BEHAN
&
LI PHAM

Contents page Executive Summary | 4 | Business Overview/ Purpose of plan | 4 | Product/ Service Information | 4 | Implementation | 5 | Cost of Implementation | 5 | The Company | 6 | Mission Statement | 6 | Stakeholders | 6 | Organisation Structure | 6 | Corporate Strategy | 6 | Summary of Objectives | 7 | The Macro-Environment | 8 | Economic | 8 | Political/Legal | 8 | Technological Environment | 8 | Socio Cultural / Global Trends | 8 | The Macro Environment | 9 | Market Overview | 9 | Market Information | 10 | Industry Information | 10 | Customer Information | 11 | Customer Analysis | 12 | Market Research Requirements | 12 | Competitor Analysis | 13 | ProductPrice | 1314 | Promotion | 14 | Distribution | 15 | SWOT Analysis | 17 | Strengths | 17 | Weaknesses | 17 | Opportunities | 17 | Threats | 18 | Marketing Strategy | 19 | Target Groups | 19 | Competitive Advantages | 19 | Positioning Strategy | 19 | The Marketing Mix | 20 | Product | 20 | Pricing | 22 | Promotion | 22 | Place | 23 | Selection consideration | 24 | Market Segment | 25 | Product life cycle | 25 | Process | 26 | Physical evidence | 27 | People | 27 | Conclusion | 28 | References | 29 |

Executive Summary

Business Overview/ Purpose of Plan

Jim Active has recently won the lotto and is wishing to begin his own business. Jim plans to begin a gym in Canberra, ACT. Jim aims to promote healthier living by providing access to weight machines, exercise equipment and professional advice. Jim Active (head personal trainer/owner) has 5 years experience in person training to offer those who would like it. This is to assist consumers in achieving their goals
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Marketing Plan
    • 3579 Words
    • 15 Pages

    Marketing Plan

    were somewhat reluctant to cook whole grains for over 25 minutes, and really did not…

    • 3579 Words
    • 15 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    La Fitness Marketing Plan Phase Iii
    • 1915 Words
    • 8 Pages

    La Fitness Marketing Plan Phase Iii

    "LA Fitness grew out of three clubs, each owned by one of the founders. In 1990 Fred Turock, Jeremy Taylor and David Turner decided to get together to jointly manage these clubs, with the aim of building up a network of gyms with first class facilities. In 1996 they created the LA Fitness brand and the following year they joined the top ten health and fitness club operators, catering to a wide variety of people of all shapes and sizes and with a huge range of goals. In 1999 the growth and success of the LA Fitness group led to a listing on the London Stock Exchange. In 2005 the team decided they needed more control - they wanted to make sure LA Fitness could continue to provide affordable membership and a fun environment for its growing band of members. LA Fitness now has more than 88 clubs and over a quarter of a million members all over the United Kingdom" (LA Fitness, 2007).…

    • 1915 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Marketing Plan
    • 1799 Words
    • 8 Pages

    Marketing Plan

    Description: TODO’s is an errand running service for working parents, handicapped, or the elderly. We can perform any errand, most of the time, for a reasonable price. Our first priority is customer satisfaction.…

    • 1799 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Good Essays

    Crossfit Marketing Plan
    • 495 Words
    • 2 Pages

    Crossfit Marketing Plan

    In the pro-shop, prices are based on the wholesale price that CrossFit Extreme obtains and MSRP. There is little room for differentiation in the pro-shop pricing. The services CrossFit Extreme provides are priced in a variable and tiered way. The tiers are based on number of gym visits per week as well as the length of contract signed. (Bronze-1 time per week, Silver- 2 times per week, Gold- 3times per week, and Platinum- unlimited). All membership prices include free yoga, quarterly coaching support, and nutrition coaching. Discounts are offered to the staff’s friends and family, students, teachers, and military personnel. Pricing is also seasonal and summer discounts are offered as it’s the slowest season for gym memberships. CrossFit Extreme’s pricing model is competitive, yet we strive for low cost. The average cost of membership is $115 per month. Additionally CrossFit Extreme offers a daily drop in rate of $20 per day.…

    • 495 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Marketing Plan
    • 1547 Words
    • 7 Pages

    Marketing Plan

    My plan is to build specialized and customizable wagons and wheel barrows for decorative use. They can be used as gift baskets, or pieces for landscaping. The product is a new and neat idea for anyone attending a baby shower or a child’s birthday party. Because the product can be customizable by color and writing, the customer will have a many options to make their wagon or wheel barrow personal and special to them.…

    • 1547 Words
    • 7 Pages
    Good Essays
    Read More
  • Good Essays

    Marketing and Product
    • 3133 Words
    • 13 Pages

    Marketing and Product

    Company G, a company with a terrific history, produces high quality small appliances. Company G’s reputation speaks for itself, having earned the title of one of the most Reputable companies today. N Company G is continuing this by introducing our new appliance called G camera X.…

    • 3133 Words
    • 13 Pages
    Good Essays
    Read More
  • Good Essays

    Marketing and Fitness Center
    • 2368 Words
    • 7 Pages

    Marketing and Fitness Center

    Placement or location is one of the most important factors in attracting and retaining customers. Everybody prefers easier and more convenient way to purchase products or services. Therefore, “Our Fitness” uses the placement approach to connect the products and services with the customer by making services and products more convenient and more accessible to the customers. Our fitness is located in the business area as well as densely populated residential area with three different universities and one community college. On the other hand, there are only two fitness centers in the area with very…

    • 2368 Words
    • 7 Pages
    Good Essays
    Read More
  • Good Essays

    Marketing Plan
    • 1451 Words
    • 6 Pages

    Marketing Plan

    PetSmart is one of the largest specialty pet retailers of service and solutions for the lifetime of pets. More than 1008 stores are open in the United States and Canada that provide pet foods and supplies that are priced reasonably. PetSmart provides all types of services for pets including pet training, pet grooming, pet boarding and adoption services. In addition to providing impressive value PetSmart has the broadest, deepest product range in the industry, including thousands of products exclusive only to PetSmart. Every year PetSmart takes care of the grooming for hundreds of thousands of pets in what PetSmart calls its PetSmart Salons. These animals are groomed and pampered by stylist who have had years and years of training and must complete a very informative PetSmart safety certification process. According to the PetSmart (2008), “grooming is not just about having a fabulous do it is also about keeping pets happy and healthy with services including nail trimming, ear cleaning and teeth brushing.”…

    • 1451 Words
    • 6 Pages
    Good Essays
    Read More
  • Powerful Essays

    Crossfit Marketing Plan
    • 1354 Words
    • 6 Pages

    Crossfit Marketing Plan

    The health and fitness industry is a continuously growing industry. The fitness industry has doubled in size over the last 10 years, and is a $17.6 billion industry. North America has over 25,000 health clubs currently. Entrepreneur magazine named the fitness category the fifth hottest franchising trend in 2005 and since 2005 has continued to grow. There is also consistent growth of the young-adult population which is our primary target market. Cross-fit falls under the fitness category it is creates a broad desire for many people. Cross-fit creates desire for social activity, which creates a healthier, more productive lifestyle. This lifestyle is a trend which people want these days and cross-fit offers.…

    • 1354 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Conceptualizing a Business
    • 1025 Words
    • 5 Pages

    Conceptualizing a Business

    The uniqueness of the New Millennium Gym is the philosophy to educate the customer on how to reach their fitness goals. This includes the proper nutritional instruction of which foods to eat, the proper exercise regimen, using the proper technique and form when exercising, and which supplements to take to maximize their workouts. Our highly trained staff is available to answer questions and provide safe instructions on using the exercise equipment. Without motivation, most people trying to return to an exercise program will find themselves discouraged by the lack of quick results, the soreness of beginning a new exercise program, and the lack of knowledge of which exercise to perform, along with the correct manner of performing the exercise safely. A daycare center is available while our customers are busy working out or receiving his or her training session. Several pricing packages are available to meet the needs of our customers.…

    • 1025 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Powerhouse Gym Marketing Plan
    • 634 Words
    • 3 Pages

    Powerhouse Gym Marketing Plan

    Powerhouse Gym product strategy should be to attract and retain business. The main goal should be to promote a positive atmosphere and unforgettable experience that helps their clients lead a healthy lifestyle. By offering exceptional product coupled with pleasing experience to promote repeat business. By separating its experience from other gyms will give Powerhouse Gym the edge from their competitors. One of the ways to separate themselves would be product offerings such as providing state of the arts exercise equipment, professional trainers leading exercise classes, and personal training helping with nutrition advice. By offering these products will help maintain high quality standards for the Powerhouse Gym. Powerhouse Gym primary focus is exercise, that is what their gym offers and thus their primary products are exercise equipment for aerobic & cardio. The various products the gyms offers are treadmills, elliptical machines, stationary cycles, and stair-climbers, free weights and strength equipment. In addition, offering exercise classes for both adults and children such as Cycle, Body Sculpt, Pilates, Yoga, Step, Abs, Cardio Combo, Youth Boot Camp, Youth Kickboxing, Youth S.A.Q., and Youth P.E are also part of primary products.…

    • 634 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Fitness and Health Marketing Plan
    • 326 Words
    • 2 Pages

    Fitness and Health Marketing Plan

    Training benefits are segmented to fighting type physical fitness business. Age range from 16 to 36 years of age. The regular life cycle of a professional fighter is 20-30 years of age. The mission statement and values is focused on personnel training benefits and dotfit. No mention of improvement of community or serving any other segment for this business. This is a different type of marketing and segment targeting.…

    • 326 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Special K
    • 1333 Words
    • 6 Pages

    Special K

    Kellogg’s is a big name in the cereal industry and Special K with Chocolatey Flakes is one of Kellogg’s powerful brands which introduced to cereal market in 2009. The product is combination of lightly sweetened Special K flakes with delicious chocolate Special K flakes.…

    • 1333 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Best Essays

    Implication of Marketing for the Gym
    • 2316 Words
    • 10 Pages

    Implication of Marketing for the Gym

    The participant were asked the reason for visiting the gym and only 9 out of the 90 (10%) participant picked the relaxation as the reason of visiting the gym. This is actually the lowest percentage obtained from the participant. This is a clear indication that not a lot people use the gym for relaxation. Hence, marketing of gym to this group of participant won’t be favourable. However, the analysis didn’t take into consideration weather this 10% were male or female or old or young. Fitness has quit an encouraging figure as 31 of the 90 (34.4%) participant picked fitness as the reason why they visit the gym. This is the second highest population of the participant as its makes up of 34.4% of the participant. This implies that most people visit the gym to keep fit. As such it means marketers should concentrate on this participant as they are major players in the gym market. Perhaps, this might be due to the prominence that doctors and health practitioners place on fitness and good health. The highest proportion of the participant picked the loss of weight as their reason of visiting the gym as 33 of the 90 (36.7%) of the participant picked it as the main reason they visit the gym. This implies that a more than half of the participant visit the gym because they want to be fit and loss weight. This group of are the people who regularly use the gym should be targeted by marketers. However, the analysis did not take into consideration the age and gender of this group of people as it might have helped ask further question. Building of…

    • 2316 Words
    • 10 Pages
    Best Essays
    Read More
  • Powerful Essays

    Marketing Strategy for Fitness First
    • 3267 Words
    • 14 Pages

    Marketing Strategy for Fitness First

    The leisure Industry is one of the most versatile and resilient businesses that is growing faster than ever; even in today’s economic downturn and transforming global economy. From viral marketing to advance retail and brand management, the fundamental aspects of marketing strategy govern the way this market flourish and operate The resent changes in consumer confidence and geo- demographics of the target markets in this industry certainly make it an interesting sector to investigate. Sudipta Das: Module leader (MKT 306) Sunderland.…

    • 3267 Words
    • 14 Pages
    Powerful Essays
    Read More

Related Topics