Preview

Fitness and Health Marketing Plan

Satisfactory Essays
Open Document
Open Document
326 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Fitness and Health Marketing Plan
http://www.corporatefitnessworks.com/
Corporate Fitness Works: Move Everybody
At Corporate Fitness Works, we truly strive to Move Everybody. We believe the path to health and wellness is a resolute lifestyle change. This is our business, and we can customize health, fitness and recreation services for your organization's needs.
You want a return on investment and competitive advantage in your field. At Corporate Fitness Works, we've been in the health and fitness management business since 1988, providing organizations around the nation, just that.
Our Mission
We improve the lives of others by creating healthy, active cultures.
Our Values
We practice and influence living a healthy, active lifestyle
We thrive as a team culture
We recognize our teams for their contributions
We create strong relationships with everyone we serve
We demonstrate trust, respect, and integrity in all that we do
We encourage ideas, creativity, and open communication http://www.fitnessmarketing360.com/?gclid=CJOetZLN_70CFcqUfgodY1YAPQ http://www.plusonehealthmanagement.com/be-inspired/
(2007, 08). La Fitness Marketing Plan Phase Iii. StudyMode.com. Retrieved 08, 2007, from http://www.studymode.com/essays/La-Fitness-Marketing-Plan-Phase-Iii-119375.html http://www.ufcgym.com/ Training benefits are segmented to fighting type physical fitness business. Age range from 16 to 36 years of age. The regular life cycle of a professional fighter is 20-30 years of age. The mission statement and values is focused on personnel training benefits and dotfit. No mention of improvement of community or serving any other segment for this business. This is a different type of marketing and segment targeting.

Benefit Segmentation:
Usage:
Loyalty Status:
Multiple Segmentation Bases:
F2 Young Accumulators - Kids & Cul-de-Sacs (25-44 ages)
F4 Sustaining Families – Big City Blues (35 and Up)
Y1 Midlife Success - Brite Lites, Lil City (55 and Up)
M2 Conservation Classics – Gray

You May Also Find These Documents Helpful

  • Better Essays

    BTEC business GCSE 17.5

    • 9032 Words
    • 24 Pages

    Survivors of the Fittest will be a public personal training business. It will be of me or any staff members hired by Survivors of the Fittest, training or helping clients, who have paid for a service, to exercise in the manner the areas specific to them, what they have wished to work and with the information they have given us, we’ll suggest/give different ideas for them to choose from as expects of fitness and the body.…

    • 9032 Words
    • 24 Pages
    Better Essays
  • Good Essays

    Owning a business is an expensive and risky venture, but buying a franchise is one way to lower the risk and build confidence in the success of that new business. As a ‘no-frills’ type of fitness center, Snap Fitness offers its customers convenient, 24-hour access, hassle-free work outs without an annual contract. The company offers assistance in site selections, the build out and design of the gym, in-house financing, franchisee training sessions, and continued training support to promote successful franchise operations (Snap Fitness, 2011).…

    • 1229 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Burns and Mcdonnell

    • 1670 Words
    • 7 Pages

    “Make our clients successful”. The company vision is to “improve the quality of life” not only for their clients and their community, but also for the employee. The goal of the company is to help each employee. The company think that the employees are their asset.…

    • 1670 Words
    • 7 Pages
    Good Essays
  • Best Essays

    Walgreens Strategic Analysis

    • 2614 Words
    • 11 Pages

    respect and dignity and do the same for all we serve. We will offer employees of…

    • 2614 Words
    • 11 Pages
    Best Essays
  • Satisfactory Essays

    Acc 561 Week 5 Byp17-7

    • 257 Words
    • 2 Pages

    BYP19-7 Many of you will someday own your own business. One rapidly growing opportunity is no-frills workout centers. Such centers attract customers who want to take advantage of state-of-the-art fitness equipment but do not need the other amenities of full-service health clubs. One way to own your own fitness business is to buy a franchise. Snap…

    • 257 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Marketing Plan

    • 3127 Words
    • 13 Pages

    In 1997 Leslaw Henryk Bidzinski started a small business dealing with herbal medicine. Leslaw is of Poland origin where herbal medicines are popularly used to cure many diseases and conditions. Leslaw himself was a cancer survivor having been treated using herbal medicines. This was his prime motivator towards starting the small business which he named “Herbs for everyone”. He has studied medicine and has improved his competence in herbal medicine through practice. The business was a sole proprietorship business dealing with contemporary medicines and also alternative medicines. The main reason why he decided to go sole was the fact that herbal medicines and remedies were not common in the place and he would have a hard time getting suitable partners (Jeynes, 2000).…

    • 3127 Words
    • 13 Pages
    Best Essays
  • Good Essays

    The Business Environment Analysis for the UR UMUC Healthy Fitness Center was conducted to understand the current state of the business and use that resulting information to determine the best course of action to improve the business modal of the organization. As the new manager of the facility, it is vital to have a clear understanding of the facility’s strengths and weaknesses in order to reverse the five year trend of declining business, which may be attributed to declining disposable income(1). The analysis encompasses the use of Porters…

    • 888 Words
    • 4 Pages
    Good Essays
  • Better Essays

    The Fitness Depot will be a health club that provides affordable gym memberships to average health-conscious consumers in the City of Lincoln, Nebraska. My goal is to be recognized for innovative thinking and willingness to help people of all fitness levels. Our low prices, online dashboard of progress and discrimination free zone philosophy will be part of the future success of this health club. Members of the Fitness Depot have the chance to relax, get in shape and have fun without being subjected to the hard-core, look at me attitude that exists at competitors’ gyms. It is my intent to take this business and marketing strategy to reach two…

    • 4932 Words
    • 20 Pages
    Better Essays
  • Satisfactory Essays

    direct reply letter

    • 250 Words
    • 1 Page

    To help meet these benchmarks, the company will provide a fitness counselor who will develop a customized fitness plan for each participant, including; literature, fitness programs, and counseling. This plan not only saves you money, but more importantly, teaches you how to live a healthy lifestyle leading to a longer, happier, and more productive life. The insurance carrier provides a brochure to explain what these benchmarks are.…

    • 250 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    Employers are becoming increasingly engaged in activities associated with health promotion, nutrition, fitness and other workplace initiatives to promote both physical and mental wellbeing. Companies offering workplace wellness programs rose from 33 percent in 1993 to 39 percent just one year later (Walker, 2004).…

    • 1730 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Health promotion plan

    • 2283 Words
    • 7 Pages

    Suicide is defined by the World Health Organization as the act of deliberately killing oneself. It affects individuals most frequently among those aged 15-44 years. Risk factors include undiagnosed and untreated depression, alcohol or substance abuse, family history, previous suicide attempt. Another major risk factor psychologists have recognised for some time that a person's occupation shows a significant role. Suicide rates have tended to be remarkably high in professions that provide easy access to lethal drugs and poisons among medical practitioners, guns or open water, such as in military, farming and maritime careers.…

    • 2283 Words
    • 7 Pages
    Powerful Essays
  • Better Essays

    The Fitness Group NY embodies a general principal of continuous education for the staff and the community as a whole to promote wellness solutions for every lifestyle. Part of The Fitness Group NY's mission statement on the web site reads, “Our mission is to provide educational, functional and inviting, friendly and entertaining experience of uncompromising quality that exceeds the health and fitness needs of our community” (The Fitness Group, 2010).…

    • 2262 Words
    • 10 Pages
    Better Essays
  • Good Essays

    The fitness and wellness industry has many different areas of opportunities. The profession that I am choosing to pursue is called a fitness and wellness coordinator, which includes areas of athletic training, exercise physiology, and personal training. The duties that one performs in this profession involves instructing, individuals or groups in exercise activities, including cardiovascular exercises, strength training, and stretching, developing programs that help patients recover from chronic diseases and improve cardiovascular function, body composition, and flexibility as well as preventing, and treating muscle and bone injuries and illnesses according to the Occupational Outlook Handbook “Fitness Trainers and Instructors”( job duties…

    • 835 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Health Promotion Plan

    • 1233 Words
    • 5 Pages

    The human resources department of this company wants to introduce a 16-week workplace health promotion program that will boost morale, improve health and fitness, and increase productivity in the workplace. All part-time and full-time employees are eligible to participate. The goals of this program are as follows:…

    • 1233 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    The fourth amendment to the United States constitution tells us that ”the right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated”. In other words, it is illegal for persons to go through your things without your consent or knowledge. This is fairly straightforward and simple, right? Not exactly! Patricia Dunn was accused of hiring private investigators to investigate members of the board of Hewlett Packard. These investigators used a technique known as pretexting, a practice of getting your personal information under false pretenses (Federal Trade Commission, 2008). In this case the investigators called the phone company used by each of the board members, impersonated the board member, and gave personal information to gain access to the board members’ phone records. Patricia Dunn was told this was legal but didn’t seem to look at the ethical aspect of it. Should she have been forced to resign? My answer to this question is yes! The Hewlett Packard web site states the following:…

    • 2466 Words
    • 10 Pages
    Powerful Essays