Marketing Plan of Crease Free Bags
Marketing Plan
Product:
Crease Free Bag
Presented By:
Sohail Akram Malik Farhan Naseem Ikram Khan
BAHRIA INSTITUTE OF
MANAGEMENT AND COMPUTER SCIENCES
Table of Contents
Position Statement 3
Product 3 Product Attributes 3 Warranty 3
Market Size 4
Market Share 4
Target Customers 4
Prices 5
Costing Structure 5
SWOT Analysis 6
Manufacturing 7
Promotion 7
How to market this in the long – run? 7
International Expansion 7
Appendix 8
Position Statement
Where ever you go now, your suit; dress, shirts, and pants are immediately ready-to-go with you without a disaster of wrinkles.
Product
Crease Free Bag
Product Attributes
• No need of pressing the clothes. • No crease/ wrinkles at all • Low cost • Available in three sizes (Small, Medium, Large) • Available in 3 colors (Black, Blue, Grey) • Available sizes; o Length standard: 42” o Width standard: 22’’ o Breadth ▪ Small size(two suits): 9” ▪ Meium size(five suits): 15” ▪ Large size(eight suits): 20”
• Retractable plastic handle and wheels for easy carriage/pulling. • Flexible skin with water proof external surface. • Full round lockable zipper for making packing convenient. • Durable and light weight, spacious and easy to carry, compact and slim design. • Elastic clippers for holding the suits upright and tight while keeping their pressing intact. • Aluminum bar with hooks to hang and hold hangers properly, preventing them from sliding into one another.
Warranty
• One year extendible warranty with Repair and/or Replacement for damage caused during loading, unloading or any other reason, excluding deliberate hustling. Warranty will cover the repair of all the functional aspects of your Crease free bag.
Market
Product:
Crease Free Bag
Presented By:
Sohail Akram Malik Farhan Naseem Ikram Khan
BAHRIA INSTITUTE OF
MANAGEMENT AND COMPUTER SCIENCES
Table of Contents
Position Statement 3
Product 3 Product Attributes 3 Warranty 3
Market Size 4
Market Share 4
Target Customers 4
Prices 5
Costing Structure 5
SWOT Analysis 6
Manufacturing 7
Promotion 7
How to market this in the long – run? 7
International Expansion 7
Appendix 8
Position Statement
Where ever you go now, your suit; dress, shirts, and pants are immediately ready-to-go with you without a disaster of wrinkles.
Product
Crease Free Bag
Product Attributes
• No need of pressing the clothes. • No crease/ wrinkles at all • Low cost • Available in three sizes (Small, Medium, Large) • Available in 3 colors (Black, Blue, Grey) • Available sizes; o Length standard: 42” o Width standard: 22’’ o Breadth ▪ Small size(two suits): 9” ▪ Meium size(five suits): 15” ▪ Large size(eight suits): 20”
• Retractable plastic handle and wheels for easy carriage/pulling. • Flexible skin with water proof external surface. • Full round lockable zipper for making packing convenient. • Durable and light weight, spacious and easy to carry, compact and slim design. • Elastic clippers for holding the suits upright and tight while keeping their pressing intact. • Aluminum bar with hooks to hang and hold hangers properly, preventing them from sliding into one another.
Warranty
• One year extendible warranty with Repair and/or Replacement for damage caused during loading, unloading or any other reason, excluding deliberate hustling. Warranty will cover the repair of all the functional aspects of your Crease free bag.
Market