Marketing Plan: Marigold
1. Product
Appropriate research will be done ahead of time by Marigold. It can help Marigold to be able to assess the market and the products that selling is really in demand or not. Hence, Marigold will maintain the fresh quality and unique flavor juices drinks to meet the health-conscious customers.
Besides, marigold will also emphasize the fresh milk for the milk lovers. As a result, Marigold can provide the value for their customers.
2. Price
By assessing what people can spend for some products and analyzing the buying patterns, Marigold is intelligently to use the Bundle Pricing Strategies in Argentina market. This strategy is very popular seen in supermarkets products. Marigold will set an affordable price with buy two get discount method.
The end gold of strategy is to increase Marigold profitability.
3. Place
Place is how Marigold navigate the products for the customers. Marigold will distribute its products to supermarket, convenient store, vending machines, restaurants and even school because these place are the potential market for Marigold Company to place their products.
4. Promotions
Promotions cover four areas which are Advertising, Personal Selling, public relations and Sales Promotions. The goal of the Marigold advertising campaign is to increase the brand presence in the consumer’s consideration set which means consumers will consider Marigold when deciding fruits juices drink.
Marigold will promote value pack in the beginning stage because consumers are very fresh to touch the products. Besides, Marigold Company will also provide buy two with 10% off to benefit customers as well.
In long term, Marigold will launch a package with three different flavor juices drink in one pack to satisfy consumers unique flavor requirements.
5. People
People are essential ingredient in service provision so recruiting and training the right employees is required to create a competitive advantage (Learn Marketing, n.d.). Marigold will hire the
Appropriate research will be done ahead of time by Marigold. It can help Marigold to be able to assess the market and the products that selling is really in demand or not. Hence, Marigold will maintain the fresh quality and unique flavor juices drinks to meet the health-conscious customers.
Besides, marigold will also emphasize the fresh milk for the milk lovers. As a result, Marigold can provide the value for their customers.
2. Price
By assessing what people can spend for some products and analyzing the buying patterns, Marigold is intelligently to use the Bundle Pricing Strategies in Argentina market. This strategy is very popular seen in supermarkets products. Marigold will set an affordable price with buy two get discount method.
The end gold of strategy is to increase Marigold profitability.
3. Place
Place is how Marigold navigate the products for the customers. Marigold will distribute its products to supermarket, convenient store, vending machines, restaurants and even school because these place are the potential market for Marigold Company to place their products.
4. Promotions
Promotions cover four areas which are Advertising, Personal Selling, public relations and Sales Promotions. The goal of the Marigold advertising campaign is to increase the brand presence in the consumer’s consideration set which means consumers will consider Marigold when deciding fruits juices drink.
Marigold will promote value pack in the beginning stage because consumers are very fresh to touch the products. Besides, Marigold Company will also provide buy two with 10% off to benefit customers as well.
In long term, Marigold will launch a package with three different flavor juices drink in one pack to satisfy consumers unique flavor requirements.
5. People
People are essential ingredient in service provision so recruiting and training the right employees is required to create a competitive advantage (Learn Marketing, n.d.). Marigold will hire the