Marketing Plan Incense Sticks
Marketing Plan
ALFREDO FONSECA
MM 522: Marketing Management.
Professor: Gary Levanti.
October 2011
1.0 Executive Summary
VJP Trading Corp is starting to consider a new line of business and they have to key products to import, Incense sticks from India. VJP is trying to get the exclusive distribution for the product in USA, and their first start will be in Florida, because it is the home place for business. VJP has an excellent relationship with the distributors and wholesalers in Miami Dade and Broward, in Florida. VJP has the knowledge of the wholesale channel and want to develop with new products for the final customer.
The final customer needs quality not too many ashes, burning time to at least 40 minutes per stick, availability at the store and good price to maintain their buying habit. Soft aromas in the other hand Wholesalers and Retailers need availability of the product with good quality with excellent price to be offered to their customers.
The Keys to succeed are mainly the price, availability of the product, and to obtained that the final customer recognize the product as a high Quality brand, also the retailer and Wholesalers need to believe in the product.
The main thing of the marketing strategy for VJP Trading corp is to focus in two aspects. First the quality of the product “green incense” has a high standard in quality and this is very important for the final customers and the strategy should be concentrated in developed this characteristic of the product. But on the second hand, the price for Retailers and wholesalers is more important than the quality so we should center the efforts in this point giving them support with POS materials, samples and promotion without cost for them, help to the final customers to decide what and where to buy the product.
Product or Service Idea: Import and Sell products. Incense products from India
Name of the company: VJP Trading Corp.
* 2.0 Situation analysis.
VJP Trading Corp is starting to consider
ALFREDO FONSECA
MM 522: Marketing Management.
Professor: Gary Levanti.
October 2011
1.0 Executive Summary
VJP Trading Corp is starting to consider a new line of business and they have to key products to import, Incense sticks from India. VJP is trying to get the exclusive distribution for the product in USA, and their first start will be in Florida, because it is the home place for business. VJP has an excellent relationship with the distributors and wholesalers in Miami Dade and Broward, in Florida. VJP has the knowledge of the wholesale channel and want to develop with new products for the final customer.
The final customer needs quality not too many ashes, burning time to at least 40 minutes per stick, availability at the store and good price to maintain their buying habit. Soft aromas in the other hand Wholesalers and Retailers need availability of the product with good quality with excellent price to be offered to their customers.
The Keys to succeed are mainly the price, availability of the product, and to obtained that the final customer recognize the product as a high Quality brand, also the retailer and Wholesalers need to believe in the product.
The main thing of the marketing strategy for VJP Trading corp is to focus in two aspects. First the quality of the product “green incense” has a high standard in quality and this is very important for the final customers and the strategy should be concentrated in developed this characteristic of the product. But on the second hand, the price for Retailers and wholesalers is more important than the quality so we should center the efforts in this point giving them support with POS materials, samples and promotion without cost for them, help to the final customers to decide what and where to buy the product.
Product or Service Idea: Import and Sell products. Incense products from India
Name of the company: VJP Trading Corp.
* 2.0 Situation analysis.
VJP Trading Corp is starting to consider
References: 1. Kotler P and Lane K. L. Marketing Management. 13th Edition, 2009 Pearson Education, Pearson Prentice Hall. 11. Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech); 1 edition (March 4, 2011)