Marketing Plan for Nissin Foods
BUS205 Marketing Management Individual Written Assignment
Marketing Plan for NISSIN FOODS
Name: Tai Kwong Fai Sam
Student No.: 1191650
As we all know, NISSIN Foods (日清食品) is the first company in the world to make instant noodles and the oldest and largest manufacturer of instant food in Japan.. But, time flies and everything has changed. Since the market of instant noodles has changed a lot, NISSIN is facing some challenges. Thus, NISSIN Foods have to change their marketing strategy if they want to maintain their success. In this essay, I will focus on the instant noodles strategy for NISSIN Foods in the next five years.
Background
NISSIN was established in 1958. It established their most popular brand "Demae Ramen" and manufactured the world's first cup noodle. NISSIN is the largest manufacturer of instant noodles in Hong Kong.. The confidence the brand gives to its customers can be reflected in its market share. The primary financial objectives are to establishing a new image and increase the profit within 5 years.
Current Market Nowadays, there are more and more competitors in the instant noodles market. It means that NISSIN is facing a keen competition. But, NISSIN instant noodles are still one of the most favor foods in the supermarket. Recently, there are many report show that most of the instant noodles contain the quantity of fat and sodium beyond the restriction. It will increase the risk of having disease such as heart disease and cancer. Also, some expert point out that eating non fried instant noodles is healthier than eating fried instant noodles. So, the number of customer would probably decrease because of this report. A new marketing strategy is necessary for NISSIN to establish a new image.
1. Target market
NISSIN target a lot of groups to be their profitable customers. To begin with the geographic, NISSIN Foods’ target market should be at Hong Kong as majority of Hong Kong. People are very busy such as business man. Instant noodles are
Marketing Plan for NISSIN FOODS
Name: Tai Kwong Fai Sam
Student No.: 1191650
As we all know, NISSIN Foods (日清食品) is the first company in the world to make instant noodles and the oldest and largest manufacturer of instant food in Japan.. But, time flies and everything has changed. Since the market of instant noodles has changed a lot, NISSIN is facing some challenges. Thus, NISSIN Foods have to change their marketing strategy if they want to maintain their success. In this essay, I will focus on the instant noodles strategy for NISSIN Foods in the next five years.
Background
NISSIN was established in 1958. It established their most popular brand "Demae Ramen" and manufactured the world's first cup noodle. NISSIN is the largest manufacturer of instant noodles in Hong Kong.. The confidence the brand gives to its customers can be reflected in its market share. The primary financial objectives are to establishing a new image and increase the profit within 5 years.
Current Market Nowadays, there are more and more competitors in the instant noodles market. It means that NISSIN is facing a keen competition. But, NISSIN instant noodles are still one of the most favor foods in the supermarket. Recently, there are many report show that most of the instant noodles contain the quantity of fat and sodium beyond the restriction. It will increase the risk of having disease such as heart disease and cancer. Also, some expert point out that eating non fried instant noodles is healthier than eating fried instant noodles. So, the number of customer would probably decrease because of this report. A new marketing strategy is necessary for NISSIN to establish a new image.
1. Target market
NISSIN target a lot of groups to be their profitable customers. To begin with the geographic, NISSIN Foods’ target market should be at Hong Kong as majority of Hong Kong. People are very busy such as business man. Instant noodles are