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Marketing Plan

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Marketing Plan
OPEN UNIVERSITY MALAYSIA
(UNIVERSITY OF SCIENCE AND TECHNOLOGY, YEMEN)
BMMK5103 – MARKETING MANAGEMENT
JANUARY SEMESTER 2012
FACILITATOR DR. NABIL

ASSIGNMENT
MARKETING PLAN FOR THE ECO-FRIENDLY
PRODUCT ‘ENVIROPLUG’

AKRAM ABDULLRAKEEP AL_WERAFI

Contents of Marketing Plan | Contents NO. | Subject | 1 | Executive Summary Company introduction and background | 2 | Eco-friendly summary-What are Eco-friendly products | 3 | Important and relevant statistics and percentages | 4 | Product information and usage instructions | 5 | Comparison between usage and non-usage of Enviroplug | 6 | Situation / Market Analysis, SWOT Analysis and Competition Analysis | 7 | Marketing strategy and STP Analysis; how Enviroplug will be advertised and promoted | 8 | Marketing Mix ,Market demand and need for product | 9 | Financial Projection, Sales forecast and stock control |

Executive Summary
The following is a marketing plan for the Eco-friendly ‘Enviroplug’ In this plan we analyses the market’s need for the product, along with comparisons with competing companies marketing the same (or a similar) product. It contains the planned and built-up strategy, as well as financial projection and control. We will also be looking at the various ways of introducing, advertising, promoting and selling the product. The plan contains a brief summary on Eco-friendly products, important statistics and the benefits of using Eco-friendly products and how we can use this to influence sales.

Company introduction and background

Nigel’s Eco Store (NES) is an online organization (based in the United Kingdom) that specialises in producing numerous Eco-friendly products that infliction or minimal harm to the environment. NES was set up in 2005, with the its main goal being to produce new eco products to add to their range that use less energy,
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