bercats
After several analysis of the marketing environment of the Eco Shack and segmenting the market of the Eco Shack based on Geographic, Psychographic, Demographics and behavioural. Doug and Paul have a more clearer picture of who their target consumers are.Their primary focus would be marketing the Eco Shack in Urban environments of New Zealand and mostly targeting medium to high income consumers between the age group of 35-45, assuming the consumers in this age group are most likely green consumers and are more likely attracted to the concept of the Eco Shack. To further appeal to the segmented consumers Doug and Paul would require a brand image that is very appealing and highly attractive to the consumers and this will not only help market the Eco Shack easily but it will attract many consumers without difficulty.The marketing environment for the Eco Shack is fairly stable as well and they many not be much factors that will greatly affect the market of the Eco Shack in terms of the macro environment or the micro environment as well. However they do face competition from other companies, although the Eco Shack may be slightly pricy then the other companies the factor that makes consumer take in consideration of the Eco shack would be that their unit fits under less than 10 square meters and does not need a council permit. This factor would play a huge role in terms of competition for the other companies as this factor makes the Eco Shack hassle free compared to what the other companies have to offer.