Marketing Plan
Marketing Plan
Sakae Sushi
1.0 Introduction
With 33 outlets in Singapore, its green frog logo has become a familiar, welcome sight. Synonymous with a fun-filled, value for money dining experience, Sakae Sushi is the only kaiten sushi chain in Singapore to offer a fuss free 2-tier pricing system. With colour plates going for merely S$1.99 and premium red plates at S$4.99, you can sit back and enjoy your meal without having to constantly worry about the bill. (http://www.sakaesushi.com.sg/aboutgood.html)
1.1 History Sakae Sushi is the flagship brand of Apex Pal International Ltd. Our first outlet was established in September 1997 at Raffles Place, in the heart of Singapore’s financial district. (http://ir.asiaone.com/apexpal/brands.html)
1.2 Mission Statement
Sakae sushi are committed to offering maximum value, be it in terms of variety and quality of food or the dining experience. its sushi rice is enriched with vitamin E for added health benefit. With the large volume that we purchase, they are able to pass on cost savings to you so that you can enjoy fresh, high-quality food at affordable prices. (http://www.sakaesushi.com.sg/aboutgood.html)
1.3 Financial Objectives Sakae Sushi aims to achieve the profit of 30 million by 31 December, 2008.
1.4Marketing Objectives
"We hope to build Sakae Sushi into a global brand, and so we have to be everywhere on the globe.” said by Douglas Foo, owner of Sakae Sushi,
Singapore's largest sushi chain.
(http://search.japantimes.co.jp/cgi-bin/nn20070112f2.html)
2.0 SWOT
SWOT Analysis, the firms identifies and evaluates its most significant strengths, weaknesses, opportunities, and threats. To fulfill its mission, the organisation needs to capitalise on its key strengths, overcome or alleviate its major weaknesses, avoid significant threats, and take advantage of promising opportunities. (Etzel, Walker and Stanton, 2007)
The SWOT analysis provides information that is help in matching the firm
Sakae Sushi
1.0 Introduction
With 33 outlets in Singapore, its green frog logo has become a familiar, welcome sight. Synonymous with a fun-filled, value for money dining experience, Sakae Sushi is the only kaiten sushi chain in Singapore to offer a fuss free 2-tier pricing system. With colour plates going for merely S$1.99 and premium red plates at S$4.99, you can sit back and enjoy your meal without having to constantly worry about the bill. (http://www.sakaesushi.com.sg/aboutgood.html)
1.1 History Sakae Sushi is the flagship brand of Apex Pal International Ltd. Our first outlet was established in September 1997 at Raffles Place, in the heart of Singapore’s financial district. (http://ir.asiaone.com/apexpal/brands.html)
1.2 Mission Statement
Sakae sushi are committed to offering maximum value, be it in terms of variety and quality of food or the dining experience. its sushi rice is enriched with vitamin E for added health benefit. With the large volume that we purchase, they are able to pass on cost savings to you so that you can enjoy fresh, high-quality food at affordable prices. (http://www.sakaesushi.com.sg/aboutgood.html)
1.3 Financial Objectives Sakae Sushi aims to achieve the profit of 30 million by 31 December, 2008.
1.4Marketing Objectives
"We hope to build Sakae Sushi into a global brand, and so we have to be everywhere on the globe.” said by Douglas Foo, owner of Sakae Sushi,
Singapore's largest sushi chain.
(http://search.japantimes.co.jp/cgi-bin/nn20070112f2.html)
2.0 SWOT
SWOT Analysis, the firms identifies and evaluates its most significant strengths, weaknesses, opportunities, and threats. To fulfill its mission, the organisation needs to capitalise on its key strengths, overcome or alleviate its major weaknesses, avoid significant threats, and take advantage of promising opportunities. (Etzel, Walker and Stanton, 2007)
The SWOT analysis provides information that is help in matching the firm