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Marketing Analysis About Seaweed

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Marketing Analysis About Seaweed
Total Product TAO KAE NOI’s products can be divided in to 5 categories which are Crispy Seaweed, Tempura Seaweed, Roasted Seaweed, Grilled Seaweed, and Others product. In each categories’ product have 2 main type of product and packaging, that for international market and domestic market. 1.) Crispy Seaweed
Crispy Seaweed is manufactured with the most state of the art technology and finest quality machinery. Each process can ensure the highest standard of hygiene and freshness whilst preserve crispiness and natural taste.
For International Market there are 7 flavors of crispy seaweed packed in 3 sizes and two of them are also available in Big Sheet as shown in the table below.
Packaging
Flavor \ Size | 85 g. | 40 g. | 20 g. | Original | • | • | • | Hot & Spicy | • | • | • | Tom Yum Goong | • | • | | Tomato Sauce | | • | | Wasabi | • | • | • | Seafood | | • | | Chicken | | • | • |

Big Sheet Flavor \ Size | 4 g. | Classic | • | Spicy | • |

For Domestic Market there are 5 flavors of crispy seaweed with packaging of 3 sizes of normal package, Mini package, Big Sheet, and Super Big Sheet.
Normal Package Flavor \ Size | 45 g. | 18 g. | 8 g. | Original | • | • | • | Hot & Spicy | • | • | • | Tomato Sauce | • | • | • | Wasabi | • | | | Seafood | • | • | • |

Mini Package Flavor \ Size | 5 g. | Original | • | Hot & Spicy | • |

Big Sheet Flavor \ Size | 4 g. | Original | • | Hot & Spicy | • | Seafood | • |

Super Big Sheet Flavor \ Size | 8 g. | Hot & Spicy | • | 1. 2.

2.) Tempura Seaweed
Tempura Seaweed is one of TAO KAE NOI’s most well known products. Selected high quality fresh seaweed and the best wheat flour create the special recipe, Tempura seaweed.
For International Market TAO KAE NOI use “HI Tempura” brand to sell tempura seaweed product which have two favors, Original Japanese Style and Hot & Spicy, package in
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