Marketing on Radisson
Subject: - Marketing.
Course: - BA (ONS) Business –HNC – 1st sem.
Name of student: - Alvin Vishal Nundlall.
College: - Rims International School of Business and Technology Mumbai, India.
[pic]
Index
Part I - Radisson’s Marketing Orientation
1.1 About Radisson …………………………………………………………………………………… 3
1.2 What is marketing? ……………………………………………………………………………… 3-4
1.3 Difference between product and market orientation ………………………………4
1.4 Radisson’s market orientation …………………………………………………………….. 5-6
Part II - Segmenting, Targeting & Positioning strategies.
2.1 What is market segmentation? ……………………………………………………………… 6
2.2 Radisson’s segmenting strategies …………………………………………………………. 7
2.3 What is targeting? ………………………………………………………………………………….7
2.4 Radisson’s targeting strategies ……………………………………………………………... 8
2.5 What is market positioning? …………………………………………………………………. 8
2.6 Radisson’s positioning strategies …………………………………………………………....9
Part III - Extended marketing mix.
3.1 Extended marketing mix ……………………………………………………………………… 10-11
Part IV - Marketing environment.
4.1 Marketing environment …………………………………………………………………………11-12
List of Diagrams:
1.1 Advantages of market and product orientation ………………………………………. 4
1.2 Segmenting, Targeting and positioning…………………………………………………….. 7
1.3 A market map for Radisson. …………………………………………………………………...... 9
1.1 About Radisson
They are one of the top most global – service hotel companies serving in 73 countries and in almost 420 different locations. Their services are fulfilled with a ‘Yes I can!’ behavior that enables the customers to be fully satisfied during and after their stay.
The main goal/aim of Radisson and any other well known hotels like such, is to work towards 100% satisfaction of their guests. They claim to pay back the guest’s money if full satisfaction is not enjoyed by the guests. Radisson hotel was named after the famous French explorer Pierre Radisson. The
Course: - BA (ONS) Business –HNC – 1st sem.
Name of student: - Alvin Vishal Nundlall.
College: - Rims International School of Business and Technology Mumbai, India.
[pic]
Index
Part I - Radisson’s Marketing Orientation
1.1 About Radisson …………………………………………………………………………………… 3
1.2 What is marketing? ……………………………………………………………………………… 3-4
1.3 Difference between product and market orientation ………………………………4
1.4 Radisson’s market orientation …………………………………………………………….. 5-6
Part II - Segmenting, Targeting & Positioning strategies.
2.1 What is market segmentation? ……………………………………………………………… 6
2.2 Radisson’s segmenting strategies …………………………………………………………. 7
2.3 What is targeting? ………………………………………………………………………………….7
2.4 Radisson’s targeting strategies ……………………………………………………………... 8
2.5 What is market positioning? …………………………………………………………………. 8
2.6 Radisson’s positioning strategies …………………………………………………………....9
Part III - Extended marketing mix.
3.1 Extended marketing mix ……………………………………………………………………… 10-11
Part IV - Marketing environment.
4.1 Marketing environment …………………………………………………………………………11-12
List of Diagrams:
1.1 Advantages of market and product orientation ………………………………………. 4
1.2 Segmenting, Targeting and positioning…………………………………………………….. 7
1.3 A market map for Radisson. …………………………………………………………………...... 9
1.1 About Radisson
They are one of the top most global – service hotel companies serving in 73 countries and in almost 420 different locations. Their services are fulfilled with a ‘Yes I can!’ behavior that enables the customers to be fully satisfied during and after their stay.
The main goal/aim of Radisson and any other well known hotels like such, is to work towards 100% satisfaction of their guests. They claim to pay back the guest’s money if full satisfaction is not enjoyed by the guests. Radisson hotel was named after the famous French explorer Pierre Radisson. The
Bibliography: 1) Stimpson, P.S., 2006. Business Studies. Chennai Micro Print (P) ltd. 2) Randall, H.R., 2006. Accounting. 3rd ed.Chennai Micro Print (P) ltd.